24% rise in Indian arrivals to Melbourne in 2015

12 Apostles, VictoriaMelbourne has witnessed 24 per cent increase in Indian visitor arrivals in 2015 over the previous year, according to its recent International Visitors Survey. “India has always been a key market for the state of Victoria and the surge in Indian visitors to Melbourne year-on-year is truly encouraging. Indian travellers are becoming more discerning and see the value in spending on quality travel experiences as the expenditure figures have reached an all-time high – this encourages us to continue to focus on this region,” Celia Ho, Regional Manager – South and South East Asia, Tourism Victoria said in a press statement. Melbourne is the capital and most populous city in the Australian state of Victoria. The state of Victoria was rated the 2nd highest state visited by Indian tourists. In 2015, Australia registered 2,19,000 Indian visitor arrivals of which 1,03,600 (47.3%) visited Victoria. The Indian visitor expenditure also increased by 29.8% over the same period.
Tourism Victoria has worked closely with Indian tour operators to help build significant interest within the market. Over the years, key campaigns have had a direct impact on the number of outbound visitors to Victoria, said the statement.
Owing to the increase in outbound travel to the state from India, the tourism board will continue to invest in key campaigns for the Indian market
Tourism authorities across the globe are vying to get the attention of Indians. India’s outbound travel is growing 15-20% every year. According to industry estimates, the number of Indians travelling overseas is set to rise to around 50 million by 2020. (Source: Economic Times)