All of us are responsible for inducing demand: Madhavan Menon

Sharing his views on whether travel will become more expensive, Madhavan Menon, Chairman & Managing Director of Thomas Cook (India), says, “Air fares haven’t jumped dramatically so far – it is too early to tell. But I don’t think prices are going to change dramatically, because all of us are responsible for inducing demand. So I don’t see air fares and hotel prices going up dramatically in the next 12 months – they may correct from where they are a little.”