Andhra Pradesh was declared the best state for comprehensive development of tourism at National Tourism Awards 2015-2016. Rajasthan emerged as second best while the third prize was shared between Kerala and Goa. Commemorating World Tourism Day, the Ministry of Tourism organised the awards at Vigyan Bhavan, New Delhi, on September 27, 2017. President of India Ram Nath Kovind graced the occasion as Chief Guest and gave away awards in various categories. K.J. Alphons, Minister of State (IC) for Tourism, Government of India, presided over the function. Tourism Secretary Rashmi Verma welcomed the dignitaries and guests including Tourism Ministers of States and State Government Officials, members from the travel and hospitality sector, leading hoteliers, travel agents and tour operators. The President launched the ‘Incredible India 2.0 Campaign’; ‘Adopt A Heritage’ Project and new Incredible India Website on the occasion. ‘Incredible India 2.0 Campaign’ marks a shift from the present generic promotions being undertaken across the world, to market specific promotional plans and product specific creatives, with greater focus on digital presence and social media. ‘Adopt A Heritage’ Project plans to entrust heritage sites to the public sector and private sector companies and individuals for the development of tourist amenities. They will become ‘Monument Mitras’ and adopt bthe sites. The ‘Incredible India Website’ is an advanced version of the website with more useful features.