Australian Pacific Touring (APT), represented by InterGlobe AirTransport (IGAT) as its exclusive sales agency in India for luxury cruise and tours, introduced its premium products for river cruising in Vietnam, Cambodia and Europe. The product education through roadshows for the travel agents began in New Delhi and will be followed by Bengaluru and Mumbai on March 22 and March 23 respectively.
IGAT is responsible to market and promote these products in the India market to their vast network of travel partners through roadshows, educational workshops and product presentations. Sunil Talreja, Vice President-International Passenger Sales, InterGlobe Air Transport, said, “This is a new venture for us and we are very excited about it. I feel the reach that we can provide to APT with our pan-India network is unmatched. Initially we will focus on large markets of the metro cities namely Delhi, Mumbai and Bengaluru. It is not a run of the mill product and we intend to spread awareness and identify our uniqueness in te market as the first step.”
According to Craig James, Strategic Parterships Manager, APT Global Head Office, India is a multi generational market and there is a lot of scope to educate the segments on river cruising which is very different from an ocean cruise. “The Magnificent Europe is one the most popular products which is from Amsterdam to Budapest for 14 nights and 15 days. We are unique as we offer three royal experiences that money can’t buy, once in a lifetime opportunity which includes an exclusive invitation to the Namady Castle, day trip on Majestic Imperator and a cocktail reception and concert at Vienna’s High Baroque-style City Palace,” said James.