ARK, NCLH to reach out to niche sub-agents

kishan-biyaniMumbai based ARK Travels has strengthened its ties with Norwegian Cruise Lines Holdings (NCLH). As a Preferred Sales Agent (PSA) for Norwegian Cruise Lines (NCL) over the last many years, ARK Travels will now promote and sell upper premium and ultra-luxury segments in the Indian market. Kishan Biyani, Managing Director, ARK Travels, says, “We are all geared to welcome the upcoming holiday season, we anticipate a 15 per cent increase in inquiries for NCLH products as compared to last year. NCLH group’s fleet of 20 cruise ships along with our existing cruise and resort products will further cement our position in the luxury cruise and holiday segment in India.” Starting this holiday season, the 20-year old travel firm will leverage its pan-India network of 300-plus travel agents to sell NCL Holdings Oceania Cruises and Regent Seven Seas Cruises targeting the upper premium and ultra-luxury clientele. The newly christened initiatives by both will see jointly planned roadshows and presentation, familiarisation trips for sub-agents, marketing collaterals and joint meetings to attract corporate clients from India. The announcement came on the heels of ARK Travels throwing a cocktail and networking dinner to appreciate NCL Holdings along with sub-agents of ARK Travels in Mumbai. Felix Chan, Vice President Sales, NCLH said, “ARK Travels is already our top agent for NCL in India. Put it simply, I want ARK Travels to be our top agent for Oceania Cruises and Regent Seven Seas Cruises as well. ARK Travels needs to focus on the upper premium and ultra-luxury segments in India in order to sell Oceania Cruises and Regent Seven Seas Cruises effectively.  We need to work with ARK Travel together to reach out to a niche segment of sub-agents who have proven track record in reaching out to desired clientele in India.”