Yatra Online has signed a Memorandum of Understanding (MoU) with the Archaeological Survey of India (ASI) for the archaeological researches and protection of the cultural heritage of India. This MoU will enable overseas and domestic tourists to conveniently book their tickets online for 141 historical monuments, museums and sites in India, such as the Taj Mahal, Qutub Minar, Ajanta and Ellora caves, Red Fort, Sun Temple, all of which fall under the purview of ASI.
This move, aimed towards supporting Government of India’s ‘Digital India’ initiative, will facilitate digitisation of ASI’s service offerings, thereby providing fast track access and a world-class e-ticket booking experience to visitors. The partnership with Yatra, the only OTA to provide this facility, will also be significant in promoting tourism and cultural heritage in India. The online booking services comes at no additional cost to a customer.
Speaking on the partnership, Dhruv Shringi, Co-Founder & CEO, Yatra.com said, “India has an extraordinary and diverse pool of cultural heritage and footfalls to such destinations are astounding. Therefore, we want to provide a high quality visitor experience, which will empower the visitors (both Indian & International) to book their tickets to these monuments online. In addition to providing online booking services, Yatra will be extending its platform for promoting cultural heritage and featuring all the essential information that a tourist needs, to plan their visits along with a synopsis of the monuments.”