ASEAN Tourism Forum (ATF) will be held from January 16-20 next year. “Singapore is honoured to host the next ASEAN Tourism Forum (ATF) in 2017 with the theme – ‘Shaping our Tourism Journey Together’. This theme speaks to the importance of continual, collective efforts by ASEAN members to address challenges and opportunities as we jointly develop and grow the tourism industry in the region,” says Lionel Yeo, Chief Executive, Singapore Tourism Board. To commemorate its 50th anniversary, ASEAN will also launch a year-long travel campaign to promote the region’s diverse offerings. Within the ASEAN Economic Community, Tourism is one of the priority sectors for integration by 2015, and to achieve this, ASEAN had adopted the ASEAN Tourism Strategic Plan 2011-2015. ASEAN will further build on this momentum and develop the ASEAN Tourism Strategic Plan (ATSP) 2016-2025. “This will strategically transform our region into a competitive, sustainable, and more socio-economically inclusive and integrated tourism destination,” Yeo remarks. TRAVEX, a key component of ATF where sellers from ASEAN get to meet buyers from all over the world, will be held in Singapore from January 18-20, 2017.