Tourism Australia is reaping the benefits of its aggressive marketing and campaigning in India. It recorded an increase in Indian arrivals by 14.6 per cent for the year ended June 2017. This equals to a total of 271,100 visitors in the previous financial year, making India the ninth largest inbound market for arrivals for the year ended June 2017. Not only this, the purpose for holiday or visitation also increased by 21 per cent. As a result they even spent more while in Australia. For year ending June 2017, Indian visitors spent A$ 1.43 billion (Rs 7,150 crores) on their Australian trips, an increase of 30 per cent over the previous year. Therefore the average per capita spend for Indian visitors was A$ 5,491.
Of the total arrivals, 68 per cent of Indian visitors visited Australia for leisure (187,850). Other visitors travelled for business (31,900), employment (21,000), education (20,450) and other purposes (15,900). Leisure visitors are on holiday (74,550) or visiting friends and relatives (113,300).