Australia witnesses 18% rise in visitor arrivals from India in 2018

India once again earned the distinction of being the fastest growing inbound market for Australia, according to a report by Tourism Australia (TA). Arrivals for the year-ended November 2018 stood at 352,500 – a growth of 18 per cent over the previous year. During October 2017 to September 2018, Indian tourists spent $1.6 billion on their Australia trip, a growth of 10 per cent over the previous year. India is now on track to achieve fifth consecutive year of double-digit growth in arrivals, as well as spend.
Over the past few months, TA executed few marketing activities to raise Australia’s appeal and attractiveness among the Indian high value travellers: launch of #UnDiscover Australia campaign on television and digital media, showcasing unusual and unfamiliar experiences that Australia has to offer; partnership with ESPN cricinfo with television presenter and model, Shibani Dandekar, visiting five Australian states, and interacting with five Australian cricketing talents, showcased their hometowns and Australia as a holiday destination to their Indian fans and followers through a series of 22 destination videos; leveraged the popularity of our Friend of Australia — Parineeti Chopra and Harsha Bhogle, and Indian cricketer Shikhar Dhawan, who showcased why there’s truly nothing like Australia among their followers; launched the fifth iteration of the Airline Marketplace campaign that delivered over 16,400 bookings in just 3 weeks; Strengthened relationship with the travel industry through the launch of the Premier Aussie Specialist Program, online webinars and face-to-face training initiatives.