Hazel Jain

Najeeb unanimously re-elected CKTI president to represent Kerala tourism

In a series of online meetings, 35 registered trade associations representing different tourism sectors from Kerala unanimously decided to continue under one organisation called Confederation of Kerala Tourism Industry (CKTI). They re-elected EM Najeeb as President. A 65-member committee and 35-member Task force was also formed. Sajeev Kurup, Former Secretary of KTM Society, has been elected as the General Secretary. The main aim of CKTI is to ensure survival and then revival of the industry during and after the pandemic.

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TAT India launches #TogetherThailand social media campaign

The India offices of Tourism Authority of Thailand (TAT) in New Delhi and Mumbai have launched a digital campaign #TogetherThailand to increase their engagement with the India travel trade. The month-long campaign starting from August 5 will feature weekly contests on four different themes for each week to update the trade on destinations, products and services in Thailand that can be planned for post COVID-19 travel scenarios. Each week, the contest will be uploaded every Wednesday on the basis of unique theme. The first week’s theme is ‘Amazing beaches in Thailand’.

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WTM London to be held on 2-4 November, 2020 at ExCeL

WTM London is going ahead this year as planned on 2-4 November, 2020 at ExCeL. If attendees aren’t able to travel for the live event, WTM is also hosting ‘WTM London Virtual’ on 10-11 November. The virtual event will feature live conference sessions, roundtables, speed networking sessions, one-to-one meetings, and virtual networking sessions. The theme of WTM this year will be ‘Connecting the industry together’.

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100% investment from NRIs permitted in Air India now

The government has notified changes in FDI norms on civil aviation, which will permit non-resident Indian nationals to own 100% stake of Air India. The gazette notification states that foreign investments in Air India, including that of foreign airlines shall not exceed 49% either directly or indirectly except in case of NRIs, who are Indian Nationals, where it is permitted up to 100%.

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Responsible tourism foundation of new tourism policy: MoT

Meenakshi Sharma, DG, Ministry of Tourism, has said that they are in the process of making some changes in the new tourism policy, making responsible tourism as its foundation. She added that responsible tourism cannot be discussed as a separate entity; it should be a part of everything we do going forward. “We will add more elements to responsible tourism as we move forward. One will be health and hygiene. It’s also about developing new practices and behaviour of the tourist as a responsible visitor. It cannot be the responsibility of only the service provider, but also the one receiving the services. Honestly, we had not put our minds into this aspect as much as we should have earlier. It will be our priority now,” she said.

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MoT to up marketing aid for ‘recognised’ agents

Venkatesan Dhattareyan, Regional Director (West & Central India), Indiatourism Mumbai, Ministry of Tourism, said, “By enrolling in our ‘MoT Recognized Service Provider’ programme, agents can use the Market Development Assistance (MDA) which includes financial support. MDA for domestic tourism was earlier Rs 30,000 which will be enhanced keeping the pandemic in mind. MoT is also working on relaxing certain requirements for this programme.

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Goa to invest in social media analytics to target tourists

The tourism department of Goa is investing in technology to capture tourists data and create personalised products. Menino D’souza, Director, Department of Tourism, says, “We are currently completing our data repository formulation and policies to that effect. We have realised that social media is going to be the next go-to travel agent. Culling out relevant information from there and analysing it, and not only analysing but coming out with a response system so that in case of any issues, we are able to respond immediately. Such intelligent systems have to be put in place. We are looking at replacing the personal touch with technology. AI-based interventions are something we are looking forward to in the coming few years.”

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