Aligning with the strategic roadmap for the Indian market, South African Tourism is delighted to announce the 2024 edition of its annual India roadshow. Serving as an essential tool in promoting travel and tourism for the Rainbow Nation, the roadshow for the first time ever will enter the pink city of Jaipur. Scheduled from 12th – 16th February 2024, the event will further move to other significant Indian cities, namely – Delhi, Ahmedabad, Bengaluru, and Mumbai in the respective order. The 20th annual roadshow schedule marks a vital milestone in South African Tourism’s efforts in the Indian market. It will witness the unveiling of the tourism board’s year-long plan to engage with Indian consumers. The novel insights leading to redefined approach will enable the trade partners to tap into India’s growing outbound travel market. Commencing in Jaipur the inaugural roadshow will be complemented by a panel discussion on 11th February 2024 and a gala for more than 150 key delegates and trade partners bringing on ground the sights, sounds, culture, and cuisine of South Africa. India is currently one of the top three focus markets for South African Tourism across the globe and holds a position of strategic importance. Led by Ms. Neliswa Nkani – Hub Head – Middle East, India and Southeast Asia, South African Tourism the roadshow remains an integral tool in attracting ‘more & more’ consumers to the Rainbow Nation. For years, India has been one of the largest source markets to many destinations across the globe. Owing to the recent uptick in its appetite for outbound tourism, the country is impossible to overlook for any tourism board. Commenting on the occasion Neliswa Nkani, Hub Head – …
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