Tourism Breaking News

NYC & Company unveils digital-first global tourism campaign “Famous Original New York City”

NYC & Company has unveiled its refreshed digital-first global tourism campaign “Famous Original New York City” to reach travellers around the world, celebrating the personal ways NYC can be experienced. Original in-house creative—along with supporting video, photo galleries, editorial and social content—is pegged to distinct newly curated travel “affinities”. Fred Dixon, President and CEO, NYC & Company, said, “Our refreshed campaign ‘Famous Original New York City’—with its affirming tag line ‘Welcomes You. Always.’—is designed to reinforce New York City’s fundamental values of diversity and inclusion and its world-class welcoming spirit. Utilising our new digital tools and affinity-driven content, we invite global visitors to discover their ‘Famous Original New York City’ now.” Digital, in-kind and partner media contribute to an approximate campaign value of $15 million, with promotions running globally across 17 countries through summer 2019. Out-of-home advertisements will appear domestically in New York City, Boston, Chicago, San Francisco and San Juan. Internationally, the campaign will appear in Argentina, Australia, Brazil, Canada, Chile, France, Germany, Italy, Japan, Mexico, Spain, Sweden and United Kingdom. With our out-of-home media partner JC Decaux, the promotions will run for the first-time in Colombia, India and Peru. In partnership with Facebook and Instagram, the campaign will utilise content marketing that has been developed to attract members with specific interests and behaviours. Artificial intelligence will target social media users with an intent to travel, ultimately encouraging visits to the campaign landing page, where dynamically-generated content—pegged to the travel affinity of interest—will live, along with market-specific travel offers. NYC & Company holds several tourism alliances domestically and internationally. These strategic city-to-city partnerships spotlight New York Cityvia in-kind media in Toronto, Canada; Madrid, Spain; and Tokyo, Japan.

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India’s capital expenditure was 11% in tourism between 2011-17: Khwaja at Travel MiCE Show

Speaking at the 5th edition of the Travel MiCE Show at the Hyderabad Marriott Hotel & Convention Centre, RH Khwaja, Former Secretary, Tourism, revealed that India’s capital expenditure was 11 per cent in tourism between 2011-17. He further said that India is growing in MiCE sector and there is a need for quality in terms of offering MiCE services. Besides, he insisted that India needs to work on its domestic products, apart from foreign exchange earnings by inbound tourists.

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The Suryaa New Delhi organises Christmas cake-mixing ceremony

The Suryaa New Delhi recently organised a Christmas cake-mixing ceremony, along with novelist Advaita Kala. The fun and frolic evening began with the invitees mingling with each other and marking the welcome of the festive season. Later, the invitees donned their aprons and gloves and began to pour in the large decanters of authentic ingredients into the big bowls, hence experiencing the fruitful fantasy marking the beginning of traditional cake-mixing ceremony. Everyone enjoyed mixing dried fruits from one end to the other end of the table and ran their fingers through it to ensure that the fruits were ready to be preserved for baking the Christmas cake.

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Sarovar Hotels announces Neelkanth Sarovar Premiere, Lusaka in Africa

Sarovar Hotels announces the opening of its first hotel in Zambia – Neelkanth Sarovar Premiere, Lusaka. With three operating hotels in Tanzania and Kenya, this will be their fourth in the African continent. Neelkanth Sarovar Premiere is an all-suite upscale development in the vibrant Manda Hill area of Lusaka. It offers a splendid guest experience with 82 all-suite, an all-day-dining restaurant, poolside grill, bar, lobby cafe, fitness centre and spa. The hotel has large banquet and conferencing facilities to accommodate up to 600 people. All suites in the hotel are equipped with best-in-class modern amenities and supported by Sarovar’s distinct service standards. Anil Madhok, Executive Chairman, Sarovar Hotels and Resorts, says, “I am delighted to welcome guests to Neelkanth Sarovar Premiere in Lusaka. For us, marking our presence in the capital city of Zambia is in line with our long-term focus on our growth plans for Africa. The elegantly-appointed interiors, along with our prompt personalised services, will ensure our guests have a memorable stay in Lusaka.”

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5th edition of Travel Business Show begins today in Hyderabad

The 5th edition of Travel Business Show, an exclusive MiCE B2B show, is all set to take place on Dec 1 and 2, 2018 at the Hyderabad Marriott Hotel. The two-day event will see networking and business meetings between approximately 30 exhibitors and 60 buyers from across the country. With an expected 1700 pre-scheduled meetings within two days, the event is aimed to provide the perfect platform for service providers, destinations and hotels to connect with selected MiCE operators and agents participating in the event.

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India’s GDP to reach USD492 billion in 2028: WTTC

WTTC forecasts the total contribution of Travel and Tourism to India’s GDP will more than double from USD234 billion in 2017 to USD492.2 billion in 2028. Besides the direct contribution of travel and tourism to national GDP, the sector’s induced contribution increased 6.6 per cent per annum between 2012 and 2017, while indirect contribution grew at 7.5 per cent during the period, CAPA India’s Inbound Tourism Report reveals. The sector can support job opportunities in rural opportunities in rural communities — where they are needed the most, especially in developing countries like India. Additionally, for developing economies, travel services were consistently the lead contributer towards service exports between 2006 to 2016.

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Half of Indian travellers book accommodation in advance

Almost half of Indian travellers (48 per cent) book their accommodation in advance of their flight or transportation, compared to an APAC average of 35 per cent, a report titled ‘Amadeus journey of Me Insights — What Asia Pacific travellers want’ reveals. According to the report, only 15 per cent wait until after they have booked their flight but before departure, compared to 27 per cent regionally. Also, 34 per cent Indians book their accommodation at the same time when they book flight/transport. Only 15 per cent book their accommodation after their flight/transport is booked, but before departure. On the contrary, per cent APAC travellers book their accommodation after booking their flight/transport, but before departure. The report also suggests that 3 per cent Indian travellers book their accommodation after reaching the destination, as compared to 2 per cent APAC travellers.

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Cox & Kings India promotes Qatar as its new preferred destination

Cox & Kings India is now promoting Qatar as the group’s new preferred destination. The marketing and promotion campaign comes as part of a strategic partnership with Qatar National Tourism Council (QNTC) aimed at boosting the destination’s profile to attract luxury, business and independent travellers to visit Qatar. Rashed AlQurese, Chief Marketing and Promotion Officer, QNTC, commented, “We are pleased to be partnering with Cox & Kings group for the destination’s first-ever integrated campaign in India. Qatar is an easily accessible destination within a few hours from most Indian cities making it an attractive destination for travellers looking for short city getaways or a convenient stopover when heading further West.” In Qatar, Cox & Kings group is offering visits to tourism hotspots and activities that explore both the traditional and contemporary sides of the destination. Karan Anand, Head-Relationships, Cox & Kings said, “Qatar is an easily accessible destination within a few hours from most Indian cities. Every week, there are 176 flights connecting Indian cities to Doha offered by Qatar Airways as well as IndiGo, Jet Airways and Air India Express. Since January this year, Qatar has welcomed more than 335,922 Indian visitors till October, representing a 25 per cent increase compared to the same period last year.” Every week, there are 176 flights connecting Indian cities to Doha offered by Qatar Airways as well as Indigo, Jet Airways and Air India Express. Since January this year, Qatar has welcomed more than 335,922 Indian visitors till October, representing a 25 per cent increase compared to the same period last year.

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1st Global Aviation Summit to be held in Mumbai from January 15-16, 2019

In its endeavour to recognise the fast growth of the aviation sector, the Ministry of Civil Aviation and the Airports Authority of India in collaboration with the Federation of Indian Chambers of Commerce & Industry (FICCI), has announced the Global Aviation Summit, with an overarching theme of ‘Flying for all – especially for the next 6 billion’. Supported by ICAO, IATA, ACI and CANSO, the Summit will be held on January 15 and 16, 2019 at The Grand Hyatt in Mumbai. It aims to focus on the celebration of ‘Flying for All’ and to provide a platform to the aviation fraternity to highlight the challenges of the sector in the newly-developing growth spots. The Summit provides a platform to the stakeholders to brainstorm over the future of the aviation industry and identify the growth areas. Speaking at the announcement of the Global Aviation Summit, Suresh Prabhu, Minister of Civil Aviation and Commerce & Industry said, “The reason behind hosting the Global Aviation Summit here is because India is one of the fastest-growing aviation markets in the world. This Summit will provide a platform to the global aviation fraternity to display the challenges of the sector in the newly-developing growth spots and understand how technology-driven innovation will shape the air travel industry in India.” More than 1,000 delegates, 80 plus speakers, 50 plus CEOs of airports and airlines, 30 plus exhibitors, transport ministers from 35 countries and 35 regulators (DGCAs/Civil aviation authorities from different countries) from the global aviation fraternity are going to participate.

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PATA Destination Marketing Forum 2018 opens in Khon Kaen with 300 delegates

The PATA Destination Marketing Forum (PDMF), themed on ‘Growth with Goals’, welcomed 290 delegates from 25 destinations. The event, hosted by Thailand Convention & Exhibition Bureau (TCEB) and Tourism Authority of Thailand (TAT), with the support of Khon Kaen Province, brought together delegates from the public and private sectors for insightful discussions on some of the major issues in marketing and managing tourism growth to lesser-known destinations. Dr Mario Hardy, PATA, CEO said, “This event stems from the need to help secondary and tertiary areas grow and develop into widely recognised, bucket-listed tourism destinations. Aligning with our advocacy theme of tourism dispersal, the forum shines the spotlight on new and emerging destinations, introducing delegates to lesser-known yet attractive corners of the world. It is designed to assist communities economically in these destinations by encouraging dispersion of tourists to new frontiers.” Delegates will hear from experienced industry professionals during the conference on major topics like ‘Status of Destination Management Around the World’, ‘Role of Local Experiences in Destination Marketing’, ‘Managing the Disconnect between Destination Organisations and Communities’, ‘Transborder Marketing. Case Studies of GMS’, ‘Fighting Undertourism Through Innovative Storytelling’, ‘Calculating our Impact as Destinations’ and ‘Leveraging Technology to Revolutionise the Travel Space’.

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