The 45th edition reflects the positive outlook of the industry and reaffirms FITUR’s leadership as the world’s premier trade fair by participants and attendees. Brazil participates as Partner Country in an edition that continues to grow: 9,500 participating companies from 156 countries, and 884 main exhibitors. Organised by IFEMA MADRID, the International Tourism Trade Fair (FITUR) brings together the global tourism market in its 45th edition, showcasing from 22 to 26 January the outstanding performance of the tourism industry in 2024 and the promising expectations for 2025. In this context of strength, the industry gathered around FITUR seeks to emphasise its pride in belonging to the sector, its transformative role, and its steadfast commitment to sustainability and innovation, aspects present not only in its themed sections but also in the offerings from destinations and companies. FITUR once again opens the international tourism trade fair calendar, reaffirming its leadership as the number one event in terms of participants and attendees, with the support of all public and private stakeholders in the sector’s value chain. This is evidenced by the figures presented during today’s press conference at IFEMA MADRID, attended by a broad institutional and sectoral representation: 9,500 participating companies, 156 countries, and 884 main exhibitors showcasing their offerings across nine pavilions, including 101 countries with official representation. The strong response from the sector at FITUR 2025 is expected to be reflected in attendance figures, with an estimated 150,000 professionals attending from Wednesday to Friday and around 100,000 general public visitors over the weekend. This significant turnout is projected to generate an economic impact of €445 million for Madrid, positively influencing sectors such as transportation, hospitality, catering, culture, and entertainment. FITUR: A …

Omar Abdullah, Chief Minister, Jammu & Kashmir said the 6.4km Z-Morh Tunnel will boost tourism at Sonamarg. The tunnel is expected to ease travelling to Kargil and Leh by road. It is anticipated that the tunnel can help develop the town into a premier winter destination, similar to Gulmarg.

Alejandro Del La OSA, CEO, Europamundo Vacaciones, shares, “Our special offer for the travel agents ends on 16 January, 2025 that allows them to sell tours for the next season till March 2026 at 2024 rates. It gives them an opportunity to sell FITs and groups at better prices and save on the increase in prices of next season.”

India’s rapidly expanding digital infrastructure is elevating travellers’ expectations, says Zubin Saxena, Senior VP, Hilton. “Customised itineraries and smooth, hassle-free online booking experience are becoming the norm, further driving domestic tourism growth,” he said while lauding use of technology in hospitality.

Marking 60th anniversary of India-Singapore cultural relations, Markus Tan, Regional Director, IMESA, STB, said, “In Jan, STB plans special offers and experiential trips alongside events like Singapore Art Week to commemorate this milestone. The destination is offering an exciting array of new attractions this year.”

MOT is set to make Maha Kumbh this year a landmark event not only for spiritual gatherings, but also for global tourism with luxury tents, cultural pavilions and flights. To ensure seamless travel for tourists, it has partnered with Alliance Air to enhance air connectivity to Prayagraj from multiple cities across India.

The first flight between Tripoli and Rome Fiumicino was launched on 12 Jan 2025 ITA Airways launched its first nonstop flight between Tripoli Mitiga and Rome Fiumicino. To mark the occasion, a ribbon-cutting ceremony was held at Terminal 3 of Leonardo da Vinci Airport in Fiumicino, attended by Pietro Caldaroni, Chief Communication & Institutional Relations Officer of ITA Airways; Marco Troncone, CEO of Aeroporti di Roma; Ivan Bassato, Chief Aviation Officer of Aeroporti di Roma; Pietro Sferra Carini, Deputy Diplomatic Advisor to the Prime Minister; Pierluigi Di Palma, Chairman of ENAC; Fabio Nicolai, Acting Director General of ENAC; Muhanad Saeid Younus, Ambassador of Libya to Italy; Nicola Orlando, European Union Ambassador to Libya; Raffaello Biselli, Councilor for Commerce and Markets, Productive Activities, and Suap of Fiumicino and Nicola Colicchi, President of the Italian-Libyan Chamber of Commerce. ITA Airways’ flight schedule between Italy and Libya includes two weekly frequencies, on Thursdays and Sundays, at the following times: Departure from Tripoli Mitiga at 1:05 p.m. (local time) and arrival in Rome Fiumicino at 2:10 p.m. (local time). Departure from Rome Fiumicino at 9:15 a.m. (local time) and arrival in Tripoli Mitiga at 12:10 p.m. (local time). “We are proud to inaugurate today our first direct commercial flight between Tripoli and Rome Fiumicino, strengthening commercial and cultural ties between Libya and Italy in support of the bilateral relations between the two Countries,” said Andrea Benassi, General Manager, ITA Airways. “This new flight is yet another demonstration of the Company’s ongoing commitment to providing high-quality connectivity for Italy while proudly supporting the progress, growth and development of the Nation and the business communities operating in Libya. The opening of this direct connection between Tripoli …

Sofitel Mumbai BKC, which was the first hotel in India to have been awarded Green Key Certification in 2024, has passed the annual audit which enables the property to renew its certification, which will now be valid through December 2025. Awarded by the National Jury Green Key India and the Center for Environment Education (CEE), this prestigious certification is the leading standard for excellence in the field of environmental responsibility and sustainable operation within the tourism industry. A renewal of the certification indicates Sofitel Mumbai BKC’s commitment to continuing to adhere to the strict criteria set by the Foundation for Environmental Education and highlights the establishments’ efforts to develop a sustainable and responsible business. Green Key certifications are valid for one year and must be renewed annually. For an establishment to maintain certification, it must show that it has improved its green performance each year. This includes reduced utilities consumption; increasing awareness campaigns; and upgrading facilities. Manish Dayya, General Manager said, “This certification has inspired us to adopt smarter resource management, minimise waste and integrate sustainable choices into every aspect of our operations. It is more than an accolade; it is our way of ensuring a greener future while delivering the exceptional service and elegance that Sofitel as a brand is known for. For our guests, it is a promise of a stay that aligns with their values, while offering luxury with a lighter footprint. Together, we’re making every visit a step towards a more sustainable world.”

Currently operates 54 weekly flights connecting Sri Lanka with Bangalore, Chennai, Hyderabad, and Mumbai IndiGo, India’s preferred airline, proudly stands as the largest foreign carrier out of Sri Lanka. IndiGo currently operates 54 weekly flights to two cities in Sri Lanka-Colombo and Jaffna from four cities in India-Bangalore, Chennai, Hyderabad, and Mumbai. These direct flights between India and Sri Lanka are integral to IndiGo’s long-term growth strategy, underlining its commitment to expanding its global presence. Vinay Malhotra, Head of Global Sales, IndiGo, said, “As the leading international carrier operating from Sri Lanka, with connections to four Indian cities, we are proud to mark this milestone, which underscores our commitment to strengthening India-Sri Lanka bilateral relations. By enhancing air connectivity, we aim to stimulate tourism and foster economic growth. Our direct flights provide increased travel options and enhanced flexibility and convenience for our customers. We remain dedicated to delivering punctual, cost-effective, and seamless travel experiences across our extensive network.” The Chairman of Sri Lanka Tourism Promotion Bureau, said, “I warmly congratulate IndiGo on becoming the largest foreign carrier out of Sri Lanka, a remarkable milestone that reflects its commitment to enhancing connectivity and strengthening ties between our nations. IndiGo’s increased frequency, including its operations to Jaffna, highlights its dedication to the development of the Northern Province, fostering economic growth, tourism, and cultural exchange. I also commend Acorn Aviation, IndiGo’s GSA partner in Sri Lanka, for its over 30 years of active contribution to promoting tourism and aviation in the Sri Lankan market, playing a vital role in driving progress in these industries.” The enhancement of connectivity between India and Sri Lanka is set to yield significant benefits for both nations. For …

Sopa Lodges, one of East Africa’s most renowned safari lodge chains, has announced the appointment of Global Destinations as its official marketing and sales representation company in India. This strategic partnership aims to introduce and enhance Sopa Lodges’ brand presence in the Indian market, offering Indian travellers unparalleled safari experiences across Kenya and Tanzania. Sopa Lodges, with its properties located in some of Africa’s most iconic wildlife destinations, has been a pioneer in offering authentic safari experiences. With this collaboration, Indian travellers will now have better access to these unforgettable wildlife encounters, breathtaking landscapes, and world-class hospitality. “We are thrilled to partner with Global Destinations to introduce the beauty and exclusivity of Sopa Lodges to the Indian market,” said Kennedy Ayoti, Chief Operating Officer, East Africa. “India is a rapidly growing market for safari tourism, and we believe that through Global Destinations’ expertise and extensive network, we will be able to provide Indian travellers with extraordinary safari experiences that immerse them in the stunning natural beauty and wildlife of East Africa.” Global Destinations, a leading marketing and sales representation company, has been at the forefront of promoting premium travel experiences for over 15 years. The company is dedicated to bringing some of the world’s finest travel brands to the Indian market, and this collaboration with Sopa Lodges adds a prestigious name to its portfolio. “We are honoured to represent Sopa Lodges in India,” said Pranav Kapadia, Founder and Director, Global Destinations. “Sopa Lodges offers a unique blend of luxury, sustainability, and an authentic African safari experience. As Indian travellers increasingly seek experiential travel, we are excited to introduce Sopa Lodges as the go-to destination for unforgettable wildlife adventures in East …