Bhubaneswar-based Mayfair Hotels & Resorts has appointed Bjorn DeNiese as Vice President, Business Development. In his new role, he will be responsible for spearheading the group’s future plans as it aims to deploy a new sub-brand into the market. The new vertical will initially keep the focus on the East and subsequently look to make headway to central and Northeast India.
The new vertical will be responsible for the further development and expansion of the group which will establish itself through lease, management and franchise models under a yet to be named brand and aims to add on another 100 rooms to the current portfolio of 515 rooms by the end of this financial year and double the number of rooms within three years. Bjorn, who played a significant role in the group’s growth story post 2007, headed the sales, marketing and revenue for the group with key contributions in the setup of central reservations, the restructuring of the sales network and various other technological developments including the soon to be rolled out one touch virtual assistant app enabling bookings, a loyalty program for guests, corporates and agents and an integrated guest feedback system.