BLS Interlaken Cruises appoints KKR World as India representative

Mumbai-based KKR World has been appointed as the India representative for BLS Interlaken Cruises. KKR World is a business venture of Kunal Kothari, former Head of Rail Europe India, and represents products like Rhaetian Railways (Glacier Express, Bernina Express) and Railtour Suisse, since 2019.

Sharing this news is Niklaus Hotz, Sales Manager for BLS Interlaken Cruises who says, “We were looking for an experienced new partner to consolidate our market presence in India despite the challenging circumstances. KKR World represents already a supplier portfolio that fits perfectly with our product. Like this we can bundle knowledge and improve the quality in the consultation process for our customers. BLS Interlaken Lake Cruises wants to be ready to welcoming international guests as soon as borders reopen again. Therefore, we think it is very essential to keep in touch with relevant accounts in our key markets even in difficult times. Our ] objective is to increase the number of Indian visitors enjoying a cruise with BLS on Lakes Thun and Brienz during their visit to Interlaken.”

BLS Interlaken Lake Cruises, operational since 1913, on Lake Thun and Lake Brienz in the Bernese Oberland, operating hourly scheduled cruises from spring to autumn. During the winter season, BLS operate individual cruises on Lake Thun, such as the popular winter steamboat excursion on the paddle steamer Blümlisalp, welcoming around 1 million boat passengers and are therefore one of the biggest tourism operators in the Bernese Oberland. It not only operates scheduled cruises but also organises special culinary cruises, such as the Fondue Chinoise Cruise and the Lake Thun Brunch Cruise.