Category Archives: NTO (National Tourist Offices)

Peru Tourism appoints OM Tourism as PR representative

Peru Export and Tourism Promotion Board has appointed OM Tourism as their PR representative in India from May, 2016. “We are pleased to officially begin new and focused promotional efforts in India with OM Tourism, said, Minister of Foreign Trade and Tourism (Mincetur) and President of The Board of PROMPERU, Magali Silva. Looking at the vast tourism potentiality of India Market, we believe that it will certainly be a key market in helping PROMPERÚ to increase the Indian footfall.” Sanjay Sondhi, CEO, OM Tourism, said, “We are extremely happy to be assigned the task of handling marketing, sales and public relations activities for PROMPERÚ in India. He added, Peru is a land of fascinating contrasts of beautiful landscapes of desert dunes, snow capped mountains, wildlife, beaches offering thrilling outdoor adventure, Pre-Columbian heritage to vibrant traditional festivals. The discerning Indian travelers looking for luxury experience can also explore and indulge in its rich gastronomy, rejuvenating spas and river cruises. As a result of its rich history, Peru today is packed with archaeological remains and colonial architecture. Add in the country’s spectacular natural beauty, and the product is an outstanding travel destination.”

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 13.2% increase in Indian overnights in Berlin

Berlin has recorded 6,600 Indian overnights over the first two months of 2016 corresponding to an increase of 13.2 per cent over the same period in 2015. However the number of Indian visitors declined by 2.5 per cent with only 2000 Indian guests visiting Berlin in the first two months of 2016 as compared to the same period in 2015. This was revealed by Christian Tanzler, Spokesperson and Media Relations Manager, Visit Berlin, at the 42nd Germany Travel Mart which was held from April 17-19, 2016, in Magdeburg. Tanzler said, “Though the number of guests may have reduced, they are staying for longer periods of time which means that they spend more money in Berlin, go shopping, visit the museums and explore the city more.” He informed that in 2015, Berlin witnessed 21,000 Indian visitors and 56,000 Indian overnights corresponding to a 20 per cent increase in Indian arrivals over 2014 and 15.2 per cent increase in overnights stays from India. Tanzler also added, “To promote the city we take part in several travel marts and fairs. We had also collaborated with studios in Bollywood to shoot in the city. For the travel trade we suggest that even if they cannot visit Berlin, they can do online training and learn about the city.” Romit Theophilus, Director of Marketing & Sales Office India, German National Tourist Office, said, “This year we have 21 participants from India in GTM which includes 15 tour operators and 6 journalists.”

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Zambia taps Mumbai, New Delhi markets

A 10-member delegation from the southern African country of Zambia, led by Zambia Tourism Agency, travelled to India to conduct roadshow in the cities of Mumbai and New Delhi.Felix Chaila, CEO, Zambia Tourism Agency, said, “We met around 100 outbound tour operators in Mumbai. This is the first time that Zambia has created such a dedicated marketing platform to activate our destination in this market. We have been coming to India for about three years now. India not only has a huge middle class but also more HNIs than most other countries. Our number one source market is the US followed by the UK and this shows that Zambia is an extremely safe country.” He expects to meet the same number of buyers in New Delhi as well on May 4. “This will not be the end. After the roadshow we will invite some members of the Indian outbound trade to attend the Zambia Travel Expo in early June,” Chaila said, adding that Zambia is adding 3to 5 lakh Indians coming to Zambia within three to four years for leisure and incentive segments.

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26,000 business appointments at RVC 2016

The 40th annual Rendez-vous Canada (RVC), Canada’s premier tourism marketplace, took place from April 24-27, 2016, in Montreal, Québec. During the conference, international tourism buyers met with Canadian sellers at a record-breaking 26,000 face-to-face business appointments. Hosted by Tourism Québec and Tourism Montreal, and taking place in the iconic Palais des congrès de Montreal, this year’s sold-out event features 536 buyers from 28 countries and 582 Canadian sellers from coast to coast —boasting the best seller-to-buyer ratio ever with one seller for every one buyer. “With a record attendance of 1,680 delegates at this year’s RVC, buyers and sellers are working to captivate and drive more people to visit Canada,” says David Goldstein, President and CEO of Destination Canada. “With the incredible range of diverse, fun and authentic Canadian experiences showcased at RVC, we are demonstrating to the world that we’re not cold, we’re cool.” There is no better time to #ExploreCanada and that will be made evident by the quality of experiences and products showcased for buyers. With every province, territory and sector of the tourism industry represented, the ripple effect of the connections made at RVC are sure to be monumental.

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Norwegian opens office in Mumbai, Delhi

After opening offices in China, Hong Kong, Singapore and Japan, Norwegian Cruise Line Holdings (NCLH) has now opened two new sales offices in India in Mumbai and Delhi which will act as business development offices for the Indian market. Speaking on the sidelines of its India launch onboard the Seven Seas Voyager of Regent Seven Seas Cruises that was berthed at Port Ballard Pier in Mumbai yesterday (April 26), Steve Odell, Senior VP & MD (Asia Pacific), NCLH said, “These two new offices will have dedicated sales staff to support the travel industry here in India. Opening of the offices will help us to strengthen our reach in the Asian cruise market and also connect to the agents. Being face to face is critical when working with the travel agents as it helps them understand the product better. We will also be doing training programs, fam trips etc.” He added that the company will also offer high base commissions to travel agents and incentives for different products as well. NCLH also revealed that it will be investing US$ 525 million to upgrade their existing fleet to provide better service and experience to its passengers. It currently operates 22 ships which comprise more than 45,000 lower berths and visits 510 destinations across the globe.

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Brussels’ attacks: snowball effect on tourism?

Tourism Breaking News asked the travel industry about the effect of the Brussels terror attacks on tourism and received a mixed reaction. While some said that tourism trends will shift to other regions like South East Asia and short haul destinations, some believe that this is a short term effect and will be wiped off the traveller’s memory soon. On behalf of the international tourism community, Taleb Rifai, Secretary-General, UNWTO, condemned the terror attacks in Brussels and expressed heartfelt condolences to the families and friends of the victims and to the Belgian people.

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110% growth in Indian arrivals in Reunion Island

Reunion Island has recorded a growth of 110 per cent in Indian arrivals in 2015 as compared to 2014. Neha Johri, Head Destination Sales, Reunion Island, says, “People who have already been to Reunion Island have appreciated the destination. It’s a great destination for honeymooners and for people looking for adventure. We are looking at 200 per cent growth in 2016 as compared to 2015.” Johri also informs that they are working closely with the Indian travel agents and educating them about the destination. “Our motive is to share knowledge with our B2B trade partners then we will move to the consumers,” she adds.

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24% rise in Indian arrivals to Melbourne in 2015

Melbourne has witnessed 24 per cent increase in Indian visitor arrivals in 2015 over the previous year, according to its recent International Visitors Survey. “India has always been a key market for the state of Victoria and the surge in Indian visitors to Melbourne year-on-year is truly encouraging. Indian travellers are becoming more discerning and see the value in spending on quality travel experiences as the expenditure figures have reached an all-time high – this encourages us to continue to focus on this region,” Celia Ho, Regional Manager – South and South East Asia, Tourism Victoria said in a press statement. Melbourne is the capital and most populous city in the Australian state of Victoria. The state of Victoria was rated the 2nd highest state visited by Indian tourists. In 2015, Australia registered 2,19,000 Indian visitor arrivals of which 1,03,600 (47.3%) visited Victoria. The Indian visitor expenditure also increased by 29.8% over the same period. Tourism Victoria has worked closely with Indian tour operators to help build significant interest within the market. Over the years, key campaigns have had a direct impact on the number of outbound visitors to Victoria, said the statement. Owing to the increase in outbound travel to the state from India, the tourism board will continue to invest in key campaigns for the Indian market Tourism authorities across the globe are vying to get the attention of Indians. India’s outbound travel is growing 15-20% every year. According to industry estimates, the number of Indians travelling overseas is set to rise to around 50 million by 2020. (Source: Economic Times)

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Bali records 88% growth in Indian arrivals

Bali has recorded a growth of almost 87.69 per cent in Indian arrivals in January 2016 as compared to the same period last year. This was revealed by Vineet Gopal, who heads New Delhi-based Representation World LLP – the India representative of Bali Tourism Promotion Board, on the sidelines of the OTOAI Convention that concluded in Bali recently. “We expect the same growth rate to continue after this convention, which gave the Indian travel trade a chance to get familiar with the destination. We welcomed more than 150 active members at the convention of the total 240,” he said.

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Holland brands 200 taxis in Delhi

Netherlands Board of Tourism & Conventions (NBTC), in association with Amsterdam Airport Schiphol and Jet Airways branded 200 cabs in Delhi. The inauguration of the taxi branding campaign was done by H.E. Alphonsus Stielinga, Ambassador of the Netherlands to India; Jos Vranken, Managing Director, NBTC; Wilco Sweijen, Director Aviation Marketing, Amsterdam Airport Schiphol; and Gaurang Shetty, Senior VP, Commercial Wholetime Director, Jet Airways, at the Amabassador’s residence in New Delhi on March 21, 2016. The taxis will be running on Delhi roads for one and a half month. The campaign is part of showcasing Holland’s tourism products, and will be followed by strategic activities, which will focus on trade, press and consumers.

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