Category Archives: States

Madhya Pradesh Tourism Board’s Rural Tourism Programme a success

Madhya Pradesh Tourism Board’s Rural Tourism Programme could not have come at a better time. The target was to make tourism destinations friendly through a cultural experience-based tourism which involved local communities. With the intention of offering new products and experiences to tourists visiting Madhya Pradesh, the Madhya Pradesh Tourism Board came up with the Rural Tourism Programme. The intention behind the Rural Tourism Programme is to connect rural communities with tourism for their social and economic development besides preserving the local environment. Rural tourism not only provides tourists with a completely new experience, it creates engagement between city and village dwellers through meaningful interactions. It also strengthens the rural economy, generating employment at the village level, minimises migration towards urban areas, preserves local culture & heritage, and encourages art and craft as well as landscape conservation. MP Tourism Board launched the Rural Tourism Programme in 2018. Covid slowed progress a bit but the work went on. The work first started in about 10 villages on a pilot basis. Villages close to prominent tourist sites, like Orchha, Khajuraho, Panna National Park and Sanjay-Dubri National Park, were initially selected. Seeing positive results, the scheme has been extended to many more villages. MADHYA PRADESH’S PIONEERING RURAL TOURISM PROJECT MP Tourism Board has launched its Rural Tourism Project under the auspices of the Madhya Pradesh Responsible Tourism Mission. Under the Rural Tourism Project, 100 villages across MP have been identified with the goal of developing them as Tourism Villages. As per the scheme, the state has been divided into six key cultural experience regions. Baghelkhand, Bundelkhand and Chambal in the north and northeast apart from their cultural specialities, also showcase the essence of …

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UP hosting IATO Convention after 18 years, to boost state’s tourism potential

Mukesh Kumar Meshram, Principal Secretary Tourism and Director General, UP Tourism, has said that Uttar Pradesh is hosting the convention after 18 years of gap. “It will boost the state’s tourism as there are many destinations to be showcased. UP is fats emerging as a popular tourist destination along with a boost in infrastructure. Thus, people will love Uttar Pradesh,” he claims.

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MP Tourism identifies 15 new sites to develop water-based tourism projects

Madhya Pradesh kickstarted the two-month mega event, Jal Mahotsav, to promote water-based tourism in the state. Due to its popularity and potential opportunities for investors and visitors, the state tourism board wants to create more such projects that will offer the same experiences like Jal Mahotsav. Principal Secretary Tourism and Culture Department and Managing Director, MP Tourism Board Sheo Shekhar Shukla added that 15 similar sites have been identified in the state now where the work will start soon.

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West Bengal tourism launches ‘city pass’ to facilitate access to Kolkata’s 21 tourist spots

A unique integrated limited validity tourist pass has been introduced by the Department of Tourism, Government of West Bengal in Association with the Kolkata Municipal Corporation to facilitate easy and convenient access initially to 21 places of tourist interest across Kolkata for both domestic and international tourists visiting the city of joy. This project has been initiated by the Department of Tourism as part of the FAITH policy recommendations and will soon be made available online or obtained through recognized tour operators or at any other authorized POS. The access and the validity of the pass will be managed digitally through a specially designed QR-based application. The visitor can pick and choose the places of interest and obtain the same through an online payment. Truly an effective and meaningful initiative and I am super delighted to be part of this project.

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Uttarakhand declares ₹5 lakh incentive to tour operators booking for International Yoga Festival

Uttarakhand Tourism Development Board (UTDB) has announced a financial incentive scheme of up to Rs.5 lakh per tour operator for tour operators booking international tourists for the upcoming International Yoga Festival (IYF) 2023 to be held at Rishikesh from March 1 to March 7, 2023. This incentive will be offered to tour operators for bringing international tourists to the International Yoga Festival 2023.  For this, UTDB has decided to provide incentive to these tour operators from Rs.10,000 per international tourist up to a maximum of Rs.5 lakh.

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TOFTigers India Wildlife Association & Assam Tourism Development Corporation sign an MOU

TOFTigers India Wildlife Association & Assam Tourism Development Corporation (ATDC) sign an MOU in an event held at Hotel Ashok, today at the Assam Tourism Road Show in New Delhi to training Wildlife Park guides and Safari Vehicle drivers in Guest Handling and to promote and support the strategy and concept of sustainable tourism. With a vision to create a sustainable future for tourism, TOFTigers has taken several steps to achieve this goal since 2005. The MoU is yet another milestone in this journey of change and improving environmental and economic sustainability in the state of Assam. TOFTigers will actively support and promote the introduction of the training for improving the guides’ and drivers’ knowledge of conservation, ecology, and storytelling skills for better visitor experience – which will potentially help them generate more income, while also furthering conservation awareness among tourists. TOFTigers and ATDC have a strong view towards promoting sustainability and social responsibility within the travel sector. The MoU was signed in the presence of dignitaries from the state of Assam and leaders from national tourism industry who had gathered in a large number at the event. Sustainable tourism practises are about putting local communities and the environment at the heart of business operations, in addition to economic factors. “TOFTigers is dedicated sustainable tourism organisation in India and would like to support the travel industry in India towards sustainability,” said Mr. Vishal Singh, Director TOFTigers. The travel and tourism industry are one of the largest industries in the world and contributes enormously to the economic well-being and development of many countries by helping to alleviate poverty throughout the world. It has recognised cross-cultural benefits as well as educational, health …

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