Themed on ‘ASEAN-Sustainable Connectivity, Boundless Prosperity’, the ongoing 37th ASEAN Tourism Forum (ATF 2018) at the Chiang Mai Exhibition and Convention Centre will conclude on January 26. Hailed as the largest travel trade event of the ASEAN region, ATF is rotated annually among the 10 ASEAN countries.
Yuthasak Supasorn, Governor, Tourism Authority of Thailand (TAT), said, “This year, we are proud to mark the first ATF after commemorating the 50th anniversary of ASEAN in 2017. We are delighted to have participated strongly in the ‘Visit ASEAN@50’ campaign with a series of carefully selected Thai products, tour packages and offers to bring memorable travel experiences.”
ATF is the only annual opportunity for both public and private sectors of the ASEAN travel and tourism industry to get together and discuss issues and trends of the ASEAN tourism industry.
Thailand is hosting the event for the sixth time, but has relocated it for the first time to Chiang Mai as part of the policy to promote secondary destinations, create more jobs in the rural areas, ensure better distribution of tourism earnings and highlight Thailand’s linkages with the Greater Mekong sub-region countries.