More than 6000 representatives from 80 countries around the world converged at Durban’s ICC to attend the biggest travel trade show in Africa. “It’s fair to say that good business concluded at this show can translate into measurable economic growth for the entire continent,” says Sisa Ntshona, CEO, South African Tourism. According to the organisers, the online meetings confirmed for the show between buyers and exhibitors had already exceeded the 2017 numbers two weeks before the opening. In total, more than 1060 exhibitors will be doing business from 22 African countries. “Over 1460 buyers from 69 countries are attending the show. Having the right buyers in front of the right products will take African tourism growth to the next level,” says Ntshona.