Padraic Gilligan, Chief Marketing Officer, Society for Incentive Travel Excellence (SITE), recently unveiled the results of SITE’s Incentive Travel and Motivational Events Global Survey. One of the major takeaways from the survey is the dominance of the finance and insurance sectors in using incentive travel programmes. According to Gilligan, “Finance and insurance have consistently been the largest users of incentive travel, and this year is no different.” These two sectors accounted for 35% of all responses, underscoring their ongoing reliance on incentive travel to drive performance and engagement.