FITUR 2019 expands business opportunities and focuses on MiCE

FITUR 2019 opens with a quest for specialisation and to promote key segments for the tourism industry. This year, the show contains a new B2B area focusing on MiCE tourism. This networking tool lays emphasis on incentives, meetings and business travel tourism and provides FITUR exhibitors the chance to establish contact with 100 highly-qualified international buyers.
FITUR 2019 has become the global meeting point for tourism professionals and has once again become the leading trade fair for the incoming and outgoing markets of Latin America. The last edition brought together 251,000 participants, with over 6,800 business meetings. Madrid welcomed this international show with the launch of FITUR IS MUSIC, a new cultural event that was created within the framework of FITUR FESTIVALS.