Ginger undergoes repositioning, unveils new look

Ginger has opened its first prototype hotel with a complete new brand identity at Panjim, Goa, after an intensive repositioning exercise. The current portfolio of the other 45 plus hotels will be repositioned reflecting the new brand identity and brand promise. Ginger will introduce the lean luxe segment, the first of its kind in India. The new identity presents a co-existence of contrasts through re-imagined spaces blurring the lines of work and play, bringing about a fusion of global and local and create experiences that are vibrant, quirky, intuitive and smart.
The redesigned spaces will bring together attractive public areas as well as spots designed for solitude, allowing the smooth transition from one to the other. They come alive with vivacious high energy glocal music and unique artwork installations. The all-day diner Café Et Cetera offers comfort food and doubles up as a personal workstation. The service style is designed around the on-the-go lifestyle of the target audience enabling them to do more whether it is on-the-go breakfast, express laundry service or quick munch snack bars.