If you’re planning to expand into a new market, take care of cultural differences: Rikant Pitti

Speaking about expanding overseas, Rikant Pitti, Co-Founder, EaseMyTrip.com says, “I never dreamed of expanding overseas. Conquering a global market is never easy. But we always followed our path of building patiently. We chose the right market, started building local partners. If you are planning to expand into a new market, there are a few things you need to take care of first, like cultural differences. You don’t want your customers to feel that you are alien to them. Being aware of their unique culture, language, and habits is essential for growth.”