Tourism Breaking News
South Australia continues to record strong growth in the Indian market with a surge in its latest visitor and spend numbers. With the recent results, India is now the eighth-largest source market for South Australia. The International Visitor Survey results released by Tourism Research Australia indicate a 30 per cent rise in the number of Indians travelling to South Australia as of March 2017. Moreover, the Festival State also saw an additional spend of $23mn as compared to the last year, which is reflected in the steep 130 per cent rise in spends. The average year-on-year growth over the last three years, both in terms of visitor and spend figures, has been steadily increasing at a rate of 8.33 per cent and 39.7 per cent respectively.Commenting on the results, Dana Urmonas, Regional Director (India & Southeast Asia), South Australian Tourism Commission, said, “India has always been an important growth market for us and we are happy to see Indians increasingly opting to travel to South Australia. We will continue to focus on the India market and toward this we will be rolling out some exciting initiatives over the next year as well. Our target segments will continue to include families, honeymooners and independent leisure travellers in the age group of 25-45 in primary markets of Mumbai, Delhi, Bangalore and Chennai.”
Data provided by a recent Consumer Demand Project conducted by Tourism Australia indicate that South Australia has been moving up the consideration set of Indians looking to travel to Australia for leisure purposes. According to the report, Kangaroo Island in South Australia is ranked number three on Indian traveller’s consideration list after Sydney and Melbourne. Some of the sought after activities in the State include the Roof Climb over the iconic Adelaide Oval, swimming with dolphins at Glenelg, walking among sea lions at Seal Bay, food & wine experiences at Jacobs Creek or Seppeltsfield and premium stay at the 7-star rated Southern Ocean Lodge.
Data provided by a recent Consumer Demand Project conducted by Tourism Australia indicate that South Australia has been moving up the consideration set of Indians looking to travel to Australia for leisure purposes. According to the report, Kangaroo Island in South Australia is ranked number three on Indian traveller’s consideration list after Sydney and Melbourne. Some of the sought after activities in the State include the Roof Climb over the iconic Adelaide Oval, swimming with dolphins at Glenelg, walking among sea lions at Seal Bay, food & wine experiences at Jacobs Creek or Seppeltsfield and premium stay at the 7-star rated Southern Ocean Lodge.
