Indian domestic market is the biggest catchment area: Arjun Sharma

Opening the second session titled ‘Where is the money? Selling domestic luxury’ in the second series of the Digital Conclave spearheaded by TravTalk, was Arjun Sharma, Chairman, Select Group, who believes that the industry will go through a deep and prominent transformation in these coming months. “It is just a matter of realising the importance of domestic tourism. Our domestic market is the biggest catchment area after the Chinese domestic market. In fact, all our neighbouring countries have survived on this – be it Sri Lanka, Thailand, Malaysia, or Dubai. They have all existed because of the Indian outbound market. I think this is the first time that the Indian travel industry can reposition itself dynamically to create the paradigm that is necessary for that domestic traveller to look at India as their next luxury holiday destination,” he says