8% growth in expenditure by Indians in S. Australia

The latest IVS report released by Tourism Australia revealed that the expenditure made by Indians on their visits to South Australia has jumped up to a total of AUD 23 million as of June 2016 from AUD 21 million in June 2015. The State saw 13,000 Indian visitors during the year with an average spend of approximately AUD 1,799 per traveller. The healthy growth in expenditure by almost eight per cent indicates a growing interest among Indian travellers for South Australia as a holiday destination.
Dana Urmonas, Regional Director-Southeast Asia & India, South Australian Tourism Commission (SATC) says, “India as a market holds great potential for us. We had a record number of visitors last year, by hosting the ICC World Cup Match between India and Pakistan in Adelaide. We are happy to see that Indian travellers are starting to recognise Adelaide as a holiday destination and are keen to leverage the momentum built. With the on-going marketing initiatives planned for India we are extremely positive about a progressive growth in visitor and expenditure numbers over the next few years.”