Jammu and Kashmir tourism surges with 300% rise in foreign tourists; Lt. Governor calls for collective efforts from industry experts

Jammu and Kashmir has seen a remarkable rise in tourism, with a 300% annual increase in foreign tourist arrivals. Lieutenant Governor Manoj Sinha urges collective efforts from experts and industry leaders to tap into adventure, border, and heritage tourism, along with offbeat destinations, golf, bird-watching, agro-tourism, and destination weddings to boost the region’s tourism sector.