Kerala rolls out customised trips to Biennale

In keeping with Kerala’s new ‘Land of Biennale’ branding, its District Tourism Promotion Council (DTPC) has launched the ‘Biennale Deluxe’ initiative, which will provide free, customised tours of the ongoing third edition of the Kochi-Muziris Biennale. The first of a number of such buses planned over the Biennale’s run pulled in from Thiruvananthapuram, bringing 17 visitors across age groups for a weekend trip to India’s only Biennale. The group took in a tour of primary venue Aspinwall House and other sites. K. Suresh Kumar, assistant manager, DTPC – Thiruvanthapuram, said, “The Biennale has become a major unique selling point to promote Kerala and this prompted us to roll out this attractive and unique tourism initiative. The Biennale Deluxehas been conceptualised and executed by the DTPC. The DTPC organises customised tours from the state capital to various tourist destinations in the state. We already have a well chalked-out itinerary, which engages the guests with both the host city and the Biennale. The one-day trip to the KMB is totally free of cost.” The initiative is supported by a leading tour operator. The Council is planning to associate with other tourism stakeholders across the state to bring in more people to the Biennale, especially from southern Kerala, and organise similar trips.