Kerala’s new Tourism Policy 2017, unveiled by Kadakampally Surendran, Minister for Co-operation, Tourism and Devaswom, Government of Kerala, envisages creation of new customised products for attracting young travellers, professionals, students and artists to the state. The policy emphasises on the active participation of the differently-abled and transgenders, while implementing the Responsible Tourism Mission across the State to promote the tourism sector.
Surendran said, “The new policy aims to address the key issues of the tourism industry in cooperation with the local bodies such as waste management and renovation of roads. The state has immense tourism potential to attract travellers from all corners of the world.”
“Following the Responsible Tourism Mission, Kerala Tourism has guided all the regional bodies and authorities concerned to implement and follow the Green Protocol at all the destinations of Kerala,” he further added.
The Department of Tourism, Kerala, has proposed to establish a Kerala Tourism Regulatory Authority (KTRA) to ensure quality service for tourists and curb unhealthy practices in the tourism sector.