Korea Tourism to organise 2-day culture festival in Mumbai

A two-day Korea festival showcasing Korea’s rich art, culture and heritage will take place on April 13-14, 2019 at High Street Phoenix, Mumbai. Organised by Korea Tourism Organisation, the two-day extravaganza aims to popularise South Korea as an emerging destination among Indian travellers by giving a glimpse into the Korean culture. The aim is to acquaint Indian tourists with famous South Korean tourist destinations, delicacies, local culture and the country’s modern legacy. The festival will have food sampling sessions to give a taste of the local Korean snacks to serve Indian taste buds, managed by AT Centre and the traditional Bibimbap rice dish, Sujeonggwa drink tasting session organized by KTO.

With an aim to meet the rapidly increasing Indian travel passenger demands, the Indian Travel agents will offer special discounted packages to the visitors. Speaking on the Korea Festival, Park, Jeong ha, Vice President KTO, said, “Indian outbound travel to South Korea is on the rise. In 2018, approximately 100,000 Indian travellers visited South Korea and the numbers are growing with an average rate of 10-15% year on year. While the number of Indians travelling abroad has increased three-fold in the last one decade, there are a lot of offerings from South Korea which are still unexplored and unexperienced. Such festivals help in a great way to fortify and deepen the understanding.”

The experiences like Traditional Hanbok wearing, face and mask painting, VR experiences, Korean calligraphy name writing, display of Famous Korean TV Drama, Movies and K- Pop music and traditional games like Tuho (Pitch-pot), Ddakji (Slap Match), Jegichagi (Shuttlecock) have been specially arranged for Indian audiences. The highlights at the event include live stage performances at the festival by Korean artists such as IN2IT (K-pop boy group) Gamblerz Crew (B-Boying group), Queen (Fusion music group), Taekwondo show and Indian K-pop cover dance. The festival will also witness participation from Gimhae City (the land where Indian Princess Heo married the Korean prince, Gyeonggi Province, Incheon Airport and Jeju Island. To promote the film tourism in Korea, Seoul Film Commission and Korea Film Commission will be a part of the festival’s B2B programme. At the same dates, two-day Korea Movie Weekend is also being organized by Korean Culture Centre at the PVR Juhu.