Alphons Kannanthanam, Minister of State (Independent charge) for Tourism has said that the Ministry of Tourism observed ‘Swachhta Pakhwada’ during September 16 to October 2, 2017, by organising various cleanliness activities/programmes at the premises of its offices/educational institutions/prominent tourist places, etc. All educational institutes under Ministry of Tourism adopt at least one tourist place to maintain cleanliness in a sustainable way. Addressing the media, he said that the Prime Minister called upon the nation to begin a campaign, ‘Swachhata Hi Sewa’, ‘Cleanliness is Service’, from September 15 to October 2, 2017 which coincided with the “Swachhta Pakhwada” of M/o Tourism.
Ministry had organised Swachhta Drive at various tourist/pilgrim places all over the country through the its India tourism offices. The campaign had been organised at more than 80 places all over the country during the period which was kick started at Juhu Beach on September 15, 2017. Besides, major clean-up activities, pledge swearing, awareness activities, essay competition, nuked natak etc were organised during the campaign.
The Minister said that he himself volunteered various cleanliness activities at India Gate on September 17, 2017, at Janpath Market on the World Tourism Day (September 27, 2017) and at Smith village, Shillong, Meghalaya on September 30, 2017. Officers of Ministry of Tourism as well as Students from Institutes of Hotel Management (IHM) were also present. The cleanliness activities carried out by the the Minister at various spots drew the attention of visitors as well as shopkeepers/ vendors and conveyed the importance of maintaining the places clean to the public. Minister interacted with the visitors as well as shopkeepers and urged everyone to contribute to make the country clean and beautiful. He also administered the Swachhta Pledge to all participants at these places.