Over one-third of Indian hospitality CEOs willing to invest in Tier II towns

According to a latest report titled ‘Hospitality insights from the Indian CEO’s desk’ by Confederation of Indian Industry (CII) and PWC, more than one-third of the respondents indicate a willingness to invest in Tier II towns to capitalise on the growth of domestic travel. However, the survey also shows that Tier I cities, primarily Mumbai and Delhi, continue to be the most preferred locations for hotel expansion. Although most players are not looking for international locations actively, some (especially the larger Indian chains) are open to expanding internationally, provided an opportunity is available.