OYO has launched OYO Townhouse in Hyderabad. This is the first launch of OYO Townhouse – a brand-new category of “friendly neighbourhood hotel” – outside Delhi-NCR. This will be the 5th hotel in the Townhouse portfolio since it was launched in January this year. After Jubilee Hills, the company plans to introduce OYO Townhouse hotels at other popular locations in the city such as Banjara Hills, Hitech City, Gachibowli and Panjagutta. The rooms will be priced at INR 2,500 and upwards.
Ritesh Agarwal, Founder & CEO – OYO, said “This is our first Townhouse offering outside Delhi NCR and we are excited to choose Hyderabad for our debut outside home turf. Hyderabad has transformed into a cosmopolitan city representing a millennial outlook towards experiences and expectations. OYO Townhouse’s efficient hospitality and multi-utility concept fits perfectly into this millennial lifestyle. It delivers a seamless experience through a format that operates as 25% hotel, 25% home, 25% cafe and 25% merchandise store in one place, providing a perfect complement to our guests’ lifestyle. OYO Townhouse represents our ongoing commitment to innovate and create world-class hotel experiences from India.”
Elaborating on the philosophy behind Townhouse, Ritesh added, “Townhouse will deliver an all-encompassing experience to guests. We are excited to showcase and deliver this proposition in Hyderabad today. We are confident that our guests will love the experience of these tastefully done hotels staffed with Managers trained to deliver authentic and unique Townhouse service.” The hospitality industry in India suffers from a major disconnect between demand and supply of quality living space, forcing travellers and city-dwellers to compromise on decision variables of location, comfort and pricing. OYO Townhouse addresses this gap by creating a perfect equilibrium between location, comfort and pricing using OYO’s proprietary technology and skilled talent pool of hospitality experts. OYO undertakes complete operations of these units along with interior and exterior construction with a group of highly qualified architects and structural engineers.