OYO spreads its wings to United Arab Emirates

With over 10 full-inventory – franchised and operated hotels and more than 1100 rooms in 3 emirates – Dubai, Sharjah and Fujairah, OYO Hotels has launched its operations in the United Arab Emirates (UAE). The property is ready to offer the benefits of its full-stack technology-led hospitality model to hoteliers across the country, with room rates starting 150 dirhams. OYO plans to host guests in over 12,000 rooms, 150 Hotels and all 7 emirates across UAE by 2020. According to data from Dubai Corporation of Tourism & Commerce Marketing (Dubai Tourism), overall, Dubai hotel room supply is set to reach 132,000 by the end of 2019. The Dubai Tourism also forecasts the hospitality sector to experience sharp, sustained growth over the coming years, with occupied room nights set to reach 35.5 million annually in 2019, representing a 10.2 per cent compound annual growth rate over the next 24 months. Commenting on the developments, Ritesh Agarwal, Founder and CEO, OYO Hotels, said, “With over 170 countries committing to the World Expo 2020, the hospitality sector in the Middle East, and more specifically the UAE, is poised to grow substantially and with our market learnings and expertise, we are ready to tap this opportunity. We’ve been at the forefront of the budget and mid-segment hotels revolution in the markets we operate in, and can bring in our operational expertise and technology edge to the benefit of independent hotel owners. As per a recent report, Dubai alone will host over 20 million visitors and currently records approximately hotel keys per resident at 29.9 per 1,000 people.” Vartika Goel, Country Lead, OYO Hotels, UAE, said, “The country is an attractive market with sizeable internet and mobile presence, which complements our approach. We’ve received an overwhelming response to OYO Hotels’ offerings in the country since our soft launch and look forward to hosting more guests in the coming years.”