‘Quality tourism guides our growth & transformation as future-forward destination’: GB Srithar

Sharing his views on how Singapore has evolved over the years, GB Srithar, Regional Director (India, ME, South Asia & Africa), Singapore Tourism Board, says, “Singapore is not new to pioneering innovation in the tourism space. Quality Tourism – a development model that emphasizes innovative and capable tourism enterprises, local engagement, and attracting visitors who enhance tourism’s contributions to the economy and society – guides our continuous growth and transformation as a future-forward destination. Over the past two pandemic years, the country has made full use of the tourism downtime by radically reimagining what Indian travellers can enjoy when they visit Singapore. Today, travellers can experience the familiar-favourite Singapore that they’ve always known and loved – but with a brand-new side to what the city has to offer.”

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