Sabre’s next-gen travel agency platform in 2017

Sabre will launch its latest software solution — Sabre Red Workspace for the travel consultants and suppliers across the airline, hotel, rail, cruise and car rental industries. Sabre will begin upgrading travel agency customers to the new solution in early 2017, after a pilot later this year. The combination of data-driven booking trend information with intuitive design and a consumer-grade user interface, smart product differentiation for air extras and branded fares, and inspirational shopping are among the many new features enabling agents to deliver personalised experiences and consultancy to their customers. The platform features innovative integration of Sabre Dev Studio APIs, to equip travel consultants with a unique Decision Support Bar providing market data and intelligence services for fare trend and range, travel seasonality and alternate airports. The user-friendly interface of the new end-to-end solution also integrates revenue maximisation tools, including unique indicators that alert the travel consultants about opportunities to increase sales and commissions while offering differentiated options that cater to the traveller’s preferences. Sabre Red Workspace also caters to the suppliers, featuring advanced merchandising capabilities with enhanced product information through images, video and more, enabling airlines, hotels and other travel providers to leverage the Sabre travel marketplace for an omni-channel marketing strategy. The graphically-rich workflow supports ancillary and branded fares sales, and enhanced hotel capabilities.
“Travellers want more than an itinerary; they want to feel confident about their purchases and expect a trip built around choice. That’s why in addition to a superior user experience, our new Sabre Red Workspace provides travel consultants with data insights, relevant offers and price transparency. Data and analytics are critical assets to increase productivity and efficiency in the retail world, and our travel insight engine will help drive decision-making, revenue optimisation and true personalisation,” said Sean Menke, President, Sabre Travel Network. The software will be available on multiple operating systems and devices, including desktop, Sabre Red Mobile and Sabre Web Services.