Sikkim to kick off 13th ITM from today, aims to transform Northeast into global tourism hub

To showcase the tourism potential of the Northeast to the world, Sikkim is set to host the 13th International Tourism Mart (ITM) from November 13 to 16 at Gangtok. The event will be inaugurated by Prem Singh Tamang, Chief Minister, Sikkim, in the presence of Gajendra Singh Shekhawat, Union Minister of Tourism & Culture and Pema Khandu, Chief Minister, Arunachal Pradesh, along with Tourism Ministers from all North Eastern States and senior officials from the Ministry of Tourism and State Governments.

The annual flagship event aims to showcase the tourism potential of the North Eastern Region to domestic and international stakeholders. The Mart provides a platform to promote the Northeast’s rich natural beauty, vibrant cultural heritage, and adventure tourism opportunities while encouraging sustainable and inclusive growth in tourism.

Aligned with the Ministry of Tourism’s “Travel for Life” initiative, the 13th ITM 2025 in Gangtok will highlight eco-tourism, wellness, culture, and adventure as its core themes, underscoring Sikkim’s role as a torchbearer for sustainable tourism practices in India. This year’s ITM will welcome representatives from 19 countries, including Spain, Thailand, France, Russia, Germany, and Vietnam. The event will feature 39 international tour operators, 5 international influencers, 50 domestic buyers, 20 domestic influencers, and 91 domestic sellers, fostering meaningful B2B interactions and global partnerships.

A series of technical sessions, panel discussions, and product presentations will explore emerging opportunities in cinematic tourism, homestays, youth entrepreneurship, digital innovation, sustainability, and adventure tourism. The event aims to strengthen networks among domestic and international stakeholders, encouraging investment and cooperation in the Northeast’s tourism sector. It serves as a testament to the government’s commitment to transforming the Northeast into a global tourism hub.