Sustainability is both a growth strategy and a risk mitigation tool for tourism: CB Ramkumar

CB Ramkumar, Vice Chair, GSTC, said if India integrates GSTC criteria into its tourism policies, it will provide clarity for states and credibility for businesses. Certification also makes business sense. Platforms like Booking.com and MakeMyTrip prioritise certified hotels in their search rankings, improving visibility and bookings. Sustainability, therefore, is both a growth strategy and a risk mitigation tool, he noted