Switzerland witnesses 23% increase in overnights from India

Switzerland witnessed a 23.4 per cent increase in the overnights spent by Indians in Switzerland in 2017. Indian tourists are increasingly looking at Switzerland as a travel destination because of the plethora of options it offers to each traveller. In order to showcase these diverse options, Switzerland Tourism has taken its multiple offerings across Mumbai, Pune, Kolkata and Delhi through its recently-concluded annual roadshow. Switzerland’s increasing number of Indian overnights can be attributed to Bollywood actor Ranveer Singh coming on board as the brand ambassador.
“This year has also been a very exciting one for Switzerland Tourism with Ranveer Singh continuing as our brand ambassador. He has showcased Switzerland in a very attractive and diverse light, be it adventure, sports, culture, food, new destinations or experiences. Each year, we see a growing interest among Indian travellers but 2017, thanks to Ranveer, the overnights have been extremely high. Our numbers this year are also encouraging – we are up 10 per cent in hotel overnights in the period January to August 2018 as compared to the same period last year. Besides this campaign, we also continue our travel trade campaigns – with regular webinars, training sessions in tier two and tier three cities as well our new e-learning modules on the Switzerland Travel Academy,” said Claudio Zemp, Director–India, Switzerland Tourism.
The roadshows in all the four cities had a B2B session where Indian travel agents met and discussed business prospects and ideas with the Swiss delegation.