Tag Archives: agoda

Thailand remains the most searched Asian market by European travellers for the second consecutive year, revealed Agoda. Following closely are Indonesia, Japan, and Malaysia, with Vietnam making its debut in the top five. Interestingly, India has also captured growing interest from European travellers, with the UK and the Netherlands ranking among the top source markets searching for accommodation in the country.  

GSTC, in partnership with Agoda, has launched Sustainable Tourism Academy to empower hoteliers with sustainability tools and knowledge. The initiative aims to address the demand for more sustainable accommodation options from sustainability-conscious travellers while driving transformation within Asia’s hotel industry.

Agoda and Tourism Malaysia entered a strategic partnership to position Malaysia as a top travel destination in Southeast Asia, aligning with the national campaign for Visit Malaysia 2026 (VM2026). This partnership aims to leverage Agoda’s digital prowess to highlight Malaysia’s diverse attractions to a global audience.

Calling on Agoda to immediately reverse the recent changes to its commission structure, K Syama Raju, President, Federation of Hotel & Restaurant Associations of India (FHRAI), said, “We strongly urge Agoda to uphold equitable business practices and maintain complete transparency in their engagements with Indian hotel partners.”

Digital travel platform Agoda has today introduced an AI-powered advertising campaign tailored for the Indian audience, featuring Bollywood star Ayushmann Khurrana. This initiative marks an innovative step in the travel industry ad space, utilizing cutting-edge AI technology to create over 250 customized videos for different locations across India and abroad. Watch the ad for Goa here: https://youtu.be/Ds93W-G_VFg In collaboration with Blink Digital, Agoda built a digital campaign around content created using Gan.ai’s generative AI technology. With this technology, a single video of Ayushmann Khurrana has been converted into over two hundred videos that each highlight a different destination. All videos feature Ayushmann, thanks to generative AI changing the voice-over, applying lip syncing, and adding contextual images. The AI-powered ad adapts its content based on the viewer’s destination of interest. This ensures the ad is as relevant to its audience as possible and directs viewers to great value Agoda deals for the desired destination. Bollywood actor Ayushmann Khurrana commented, “I’m excited to be part of Agoda’s innovative approach to connecting with travelers. This campaign allows Agoda and me to reach out to individuals in a very personal way, making their travel planning experience more engaging. The idea is to inform travelers about the great deals that exist on Agoda for their destination of interest, which ultimately helps them see the world for less.” Krishna Rathi, Senior Country Director India Subcontinent and Maldives at Agoda, stated, “This campaign represents a forward-thinking approach to digital marketing in the travel sector. Our collaboration with Ayushmann Khurrana and the use of generative AI allow us to engage with our customers in a more meaningful and personalized manner. More than that, it is a great example …

Agoda has revealed the top travel locations of the year for Indian travellers. Domestically, New Delhi and NCR was the most booked and for Indians travelling abroad, Thailand’s capital Bangkok leapfrogged Dubai to claim the top spot. Additionally, Agoda rankings also revealed that in terms of foreign travel preferences, Indians tend to favour short-haul destinations around the region. Bangkok, Dubai, Bali, Singapore and Pattaya have emerged as the top five outbound destinations.   

As travelers take to the skies once again, digital travel platform Agoda offers the most popular domestic and international flight destinations so far in 2023.  In India, the most popular international destination is Dubai, followed by Bangkok, Bali, Singapore and Hanoi. The ranking shows a clear preference for Southeast Asia, with four of the destinations falling in that category. Domestically, Indians are taking off for New Delhi and NCR, Bangalore, Mumbai, Hyderabad and Pune, rounding out the top five. Based on Agoda’s booking data, four of the five most popular international flight destinations are nestled in Southeast Asia, with Bangkok in first place. Singapore in second, Vietnam’s Ho Chi Minh City in fourth, and Malaysia’s capital Kuala Lumpur in fifth also represent Southeast Asia. Seoul, South Korea splits the top five, coming in as third most popular international flight destination. “Many factors contribute to the popularity of Southeast Asian cities”, said Andrew Smith, Senior Vice President of Supply, Agoda. “These cities represent five bustling metropolises, with rich culture and history, an exquisite culinary scene, and unique nightlife. Even with airlines expanding their routes and fleets, I wouldn’t be surprised if we’ll see these amazing destinations ranking high for years to come.” Agoda has built a global reputation as an online platform for booking hotels and holiday homes, but has seen an increase in flight bookings since the platform launched in 2019. Currently, more than 1,30,000 flight routes can be booked on Agoda.