Tag Archives: Area Director

STB appoints T&A Consulting as marketing representative for South India

The Singapore Tourism Board (STB) has appointed T&A Consulting as its official marketing representative agency for South India with effect from October 1, 2018. For the first time, India moved up a spot to become Singapore’s third-largest Visitor Arrival (VA) source market, with 1.27 million visitors in 2017 – a 16 per cent YoY growth, which made India the fastest-growing market for Singapore. Headquartered in New Delhi, T&A Consulting is a boutique advisory firm with an expertise in promoting India outbound tourism. As the official marketing representative of STB, T&A Consulting will be responsible for making Singapore as the preferred travel destination among consumers in South India, promoting quality tourism for leisure and business travel, increasing visitor arrivals and tourism spend as well as engaging with the travel trade. Adrian Kong, Area Director – South Asia, Singapore Tourism Board, said, “Singapore has consistently been ranked among the top most-visited destinations for families, honeymooners, cruisers, business travellers and incentive groups from India. The destination has received over 1 million visitors from India for three consecutive years, with South India being a significant visitor source market for us. With direct flights from nine cities and close travel proximity to Singapore, this region will continue to be an important visitor-ship driver.” According to Tarun Gupta, Co-founder and Managing Director, T&A Consulting, “Our role will be to enhance the positioning of Singapore as a favoured travel destination for travellers from South India. Our team aims to build more affinity for the destination through engagement with the travel trade fraternity and other relevant stakeholders”.

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Marriott hosts its South Asia market place in NCR

Marriott Hotels hosted its South Asia Market Place at Westin Gurgaon. Representatives from a total of 53 hotels across the region were present at the event with 120 customers for one-on-one meetings. The customers included travel trade, MiCE agents as well as corporates. Hema Hariramani, Area Director, National Sales- India, Marriott International said, “We started this concept last year. The first edition of  South Asia Marketplace was held last year in November and we started with JW Marriott New Delhi Aerocity. We saw overwhelming response over there and the latest edition happening at Westin Gurgaon for the first time again is bigger and better, because we have changed the format a little bit. Last year we started with the trade in the morning and then we went on to one-on-one meetings, which was only for two hours. However, after doing a survey and customer feedback as well as discussion with internal partners, we were told to have more time for one-on-one meetings, and hence we have extended the time for the same to three and a half hours and everybody has liked this format and has been well received. We will make more changes in it next year and hope to make it bigger and better.”

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