Tag Archives: Bollywood Britain campaign

2015 was a record year for Indian visits into Britain according to the International Passenger Survey from the Office of National Statistics UK. The latest figures show visits from India in 2015 are up 8 per cent, from 390,000 to 422,000, setting a new record. Indian visitors spent £433 million in Britain last year along with 9.2 million nights. These 2015 figures mean that India retains its position as Britain’s No. 1 BRIC market in terms of visitor volume and among the 20 top source markets for Britain globally. Growing outbound travel trends fuelled by increased flight connectivity into regional Britain has helped India cement its’ position with growing visitor numbers over 2014. VisitBritain Director Asia Pacific, Mid East & Africa, Sumathi Ramanathan said, “India is the top BRIC market for Britain in terms of volume and the year-on-year robust visit figures ensure our way to achieve our 2020 target of 500,000 visits. Our focussed strategy for the India market featuring the Bollywood Britain campaign, combined with our trade engagement, targeted consumer engagements and tactical offers with tourism partners will be crucial for us to deliver our tourism targets in 2016-2017.”

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