Tag Archives: Cox & Kings

The sixth edition of the three-day India International Travel & Tourism Exhibition (IITT) kicks off in Mumbai’s MMRDA Grounds in BKC today. The exhibition has over 500 exhibitors from more than 25 countries showcasing their products and services. IITT 2019 will be driven by its content which includes workshops, training academy, speed networking lounge, panel discussions, and much more. IITT has also associated with Cox & Kings which has created specially-designed experiential zones for visitors. Day one will have an expert panel discussion on developing new destinations through film tourism with travel specialists such as Karan Anand, Head – Relationships & Supplier Management, Cox & Kings sharing their perspective. Day two will see many more business sessions focusing on diverse topics such as cruise tourism, outbound MiCE and data privacy. The key sponsors of the exhibition includes Powered by Partner – Cox & Kings, Partner Country – Indonesia Tourism, MICE & Wedding Destination Partner – Sri Lanka Tourism, Host State – Maharashtra, Partner State – Kerala, Platinum Sponsors – Ark Travels, Akquasun Group and Club7. Some of the featured countries include Bhutan Tourism, Malaysia Tourism & Fiji Tourism. Apart from them, the other key partners on the board are Guideline, dnata, Yatra, Urvi travels, Ottila and many more.  

‘Tour to Feast’, powered by Cox & Kings has been launched to introduce travellers to unique handcrafted delicious journeys across India’s most popular culinary destinations, with a slice of history. Each of these journeys is designed and accompanied by hand-picked experts who will take travellers through the evolution of the indigenous cuisines of each region. To begin with, ‘Tour to Feast’ will offer journeys across the most popular culinary destinations in India like Mumbai, Delhi, Lucknow, Varanasi, Jaipur, Agra and Goa. Travellers can choose from an array of customised culinary holidays. Speaking at the launch, Debolin Sen, Head, Tour to Feast said, “Our distinctly crafted tours take travellers beyond just restaurant tastings, give a taste of a region’s culture through its cuisine. Whether you want to taste food through bazaars, food walks or home dining experiences, cook like a local or just curious to know about the origins of the most celebrated cuisines, we have all that covered under Tour to Feast which promises to offer authentic culinary experiences like no one else.” Karan Anand, Head, Relationships, Cox & Kings said, “We see a substantial increase in the number of tourists integrating culinary tours as part of their travel experiences. In India, each state has unique flavours, delectable cuisines and such amazing stories of bygone eras and their influence on food – the richness of these experiences needs to be presented in a very unique way and through a niche offering like Tour to Feast.”    

Cox & Kings India is now promoting Qatar as the group’s new preferred destination. The marketing and promotion campaign comes as part of a strategic partnership with Qatar National Tourism Council (QNTC) aimed at boosting the destination’s profile to attract luxury, business and independent travellers to visit Qatar. Rashed AlQurese, Chief Marketing and Promotion Officer, QNTC, commented, “We are pleased to be partnering with Cox & Kings group for the destination’s first-ever integrated campaign in India. Qatar is an easily accessible destination within a few hours from most Indian cities making it an attractive destination for travellers looking for short city getaways or a convenient stopover when heading further West.” In Qatar, Cox & Kings group is offering visits to tourism hotspots and activities that explore both the traditional and contemporary sides of the destination. Karan Anand, Head-Relationships, Cox & Kings said, “Qatar is an easily accessible destination within a few hours from most Indian cities. Every week, there are 176 flights connecting Indian cities to Doha offered by Qatar Airways as well as IndiGo, Jet Airways and Air India Express. Since January this year, Qatar has welcomed more than 335,922 Indian visitors till October, representing a 25 per cent increase compared to the same period last year.” Every week, there are 176 flights connecting Indian cities to Doha offered by Qatar Airways as well as Indigo, Jet Airways and Air India Express. Since January this year, Qatar has welcomed more than 335,922 Indian visitors till October, representing a 25 per cent increase compared to the same period last year.

Cox & Kings celebrated its 260th anniversary at The St Regis Mumbai. The evening was graced by Jaykumar Rawal, Tourism Minister, Maharashtra, along with several diplomats and business leaders from the travel and hospitality fraternity. Rawal said, “Tourism is the largest industry in the world. India has a multitude of experiences, you name anything and we have it. Similarly, Maharashtra has so much to offer – forts, islands, history, mountains, city life, but there is a need to promote it well. Moreover, we work closely with Cox & Kings on Deccan Odyssey, India’s leading luxury train that promotes the state as part of its itinerary.” Speaking at the event, Peter Kerkar, Group CEO, Cox & Kings, said, “We are the best in the industry, not because we are the oldest, but we are the oldest because we are the best in the industry. We place priority on achieving excellence, which has been made possible with unwavering commitment from our staff who embody the spirit of service, to go beyond their call of duty in creating seamless travel experiences for our customers and travel partners.” The company has several firsts to its name, including chartering a special plane to view the longest solar eclipse of the 21st century, introducing Russia’s first luxury train ‘Bolshoi Express’, launching state-of-the-art luxury railway journeys in India, revamping many Indian palaces as wedding destinations, offering tailor-made packages to the Maha Kumbh Mela and acquiring a mountain in the heart of the Swiss Alps.

The winners of the 2018 PATA Grand and Gold Awards were felicitated at PATA Travel Mart 2018 on September 14 at the Mahsuri International Exhibition Centre in Langkawi, Malaysia.  PATA Gold Award 2018 for Women Empowerment Initiative went to Peak DMC, India, for empowering women through inclusive work and PATA Gold Award 2018 for Heritage was bagged by Sahapedia for India Heritage Walk Festival. SOTC Travel won the award for Marketing Media – Travel Advertisement Broadcast Media while Yalla Kerala campaign of Kerala Tourism, bagged the PATA Gold Award for Marketing Media – Travel Advertisement Print Media. Cox & Kings India won the award for Marketing Media – Travel Brochure, an experiantial showcase of Indian journeys. The Ultimate Travelling Camp (TUTC) won the PATA Gold Award for Marketing Media – Travel Video. Mario Hardy, CEO, PATA, said, “I would like to congratulate the 2018 PATA Grand and Gold Award winners as well as all of this year’s participants for their submissions. This year’s winners exemplify the true values of the association in working towards a more responsible travel and tourism industry in the Asia Pacific region.” Maria Helena de Senna Fernandes, Director, Macao Government Tourism Office (MGTO), said, “This year’s PATA Gold Award winners present us with yet another wide array of remarkable accomplishments in different branches of the tourism industry. MGTO is honoured to help facilitate this PATA awards programme in inspiring tourism stakeholders throughout the Asia Pacific region.” This year’s awards attracted 200 entries from 87 organisations and individuals worldwide.

Cox & Kings has roped in Bollywood actor Anushka Sharma as the company’s brand ambassador. The actress will be seen promoting the company’s unique travel offerings in a new TV campaign to be released soon. Karan Anand, Head, Relationships, Cox & Kings, said, “Anushka is known for her versatility, experimentation and unusual personality. She perfectly represents a generation that is energetic, unapologetic and fun-loving, which makes her the right fit to showcase Cox & Kings’ innovative holiday offerings.” Speaking about her experience Anushka Sharma said, “I am glad to be associated with the world’s oldest travel company Cox & Kings. I love to travel and personally think that travelling opens us up to new incredible experiences and changes the way we look at the world. Whether you are travelling solo, with your partner or friends, Cox & Kings has a holiday experience for every type of traveller.” This is the first ever association of Cox & Kings with a Bollywood superstar. Anushka will be promoting the brand across print, television and digital platforms. With this announcement, Cox & Kings will introduce Europe Summer 2019 packages starting at Rs 69,750 and winter departures to Far East, Australia, New Zealand and exotic destinations starting at Rs 58,980 only.

Setting off a new trend of self-drive holidays, Self-Drive 365 powered by Cox & Kings, aims to encourage travellers to discover and be a one-stop road trip planner while offering a wide array of road-trips within India and across the globe. The new segment will ensure a 24*7 support crew that will never throw a spanner in the works of a road-trip be it in any part of the world. The brand allows customisation basis experiences, terrains and several enticing activities. Be it a winding hill-climb, arrow-straight highways, tunnel of trees or beach-hugging coastal roads, each route is fun for a different reason. Speaking at the launch, Debolin Sen, Business Head, Self-Drive 365 said, “With a highly experienced expert panel, round-the-clock assistance, hassle-free paperwork and series of thematic routes, Self-Drive 365 is set to be the pioneer of self-drive tours in the country”. Karan Anand, Head, Relationships, Cox & Kings said, “In line with the emergence of experiential travel, the market for self-drives is growing. Through this unique offering, we wish to ensure, our travellers don’t miss the important part of local exploration.” ‘The USA – The Great Pacific Drive’, ‘Spain – Spanish Tango’, Ireland – The Wild Atlantic Drive’ are few of the international drives whereas the ‘Heart of the Himalayas’, ‘Into the Tiger’s Lair’ and ‘East Coast Life’ are some that lets the enthusiasts explore India by road.

Celebrating 260 years, Cox & Kings Ltd has won ‘The Champions of Chinaplas 2018’ title that is given to the tour operator who brings the largest number of overseas delegations for the event. The award was presented by Adsale Marketing, the event organisers of Chinaplas, in Shanghai. Commenting on the achievement, Ajay Seth, Head- Outbound Travel MICE, Cox & Kings said, “We have been successful in bringing a large number of delegates for this event and we are thankful for the recognition bestowed upon us.” Chinaplas 2018 was the 32nd International Exhibition on Plastics & Rubber Industries and it was held at Shanghai in China.  

Cox & Kings has collaborated with VisitBritain to promote Great Britain in India. The joint marketing collaboration will publicise Great Britain through advertisements and contests in the Indian market. The campaign focuses on the varied offerings of Great Britain including its signature Rail Journeys, delectable cuisine and experiential tours. To popularise the campaign further and garner participation across digital platforms, a unique contest with hashtags #LoveToTravel and #ExploreFourCorners were launched. Cox & Kings along with VisitBritain rolled out the #LoveToTravel contest to encourage travellers to share their travel experience on social media. Special prizes including a free trip to Great Britain were announced for those with the most innovative travel video and pitch. Karan Anand, Head, Relationships, Cox & Kings said, “Indians love Great Britain for its picturesque countryside and most alluring experiences. We bring to our clientele a wide range of travel experiences that largely remain undiscovered. The campaign has successfully attracted the attention of the discerning travellers in India. We are glad to promote Great Britain not only as a summer destination but a year-round one.” VisitBritain’s Interim Director APMEA Tricia Warwick, said “VisitBritain is excited to continue our global partnership with Cox & Kings and further raise Britain’s profile as a great place to visit for Indian tourists.”  

Cox & Kings-owned Meininger Hotels and investor LGIM Real Assets have signed an agreement for a hotel in Glasgow, scheduled to open in 2020. It will be located on West George Street opposite Queen Street Train Station and will offer 160 rooms and 590 beds. This will be Meininger Group’s second hotel in the UK. It already operates a hotel in London since 2006. Hannes Spanring, CEO, Meininger Hotels, says, “Great Britain is a very important market for us and Glasgow as Scotland’s largest city is the perfect location for another Meininger hotel in the UK. The Glasgow hotel is an excellent addition to our portfolio, due to its prime location in the heart of the city centre.” The room types will range from classic double rooms through private multi-bed rooms to beds in a dorm room. The public areas include reception, lobby, lounge, breakfast room and bar as well as a guest kitchen and game zone. At basement, ground and mezzanine levels, the scheme will also create around 1400 sqm of new retail space. Due to its proximity to the train station, the hotel is well connected to both local and long-distance destinations, with trains running to the north of Scotland and to Edinburgh, which can easily be reached within 40 minutes. The nearest underground station is also just 160 meters from the hotel.