Tag Archives: Department of Tourism

Kerala Tourism launches Continuous Tourist Survey 2017-20 (CTS)

To accelerate the growth of tourism in Kerala, the Department of Tourism has launched a three-year long Continuous Tourist Survey 2017-20 (CTS). The Government of India will provide financial assistance of Rs. 25 lakhs, for the survey. During 2010-13, Kerala Tourism had conducted a similar Continuous Tourist Survey (CTS). One of the key findings of that survey was that a foreign tourist stays an average of 18 days in Kerala, while spending Rs. 81,000 on average. The Continuous Tourist Survey (CTS 17-20), conducted in collaboration with Datamation Consultants, intends to study in depth the interest of tourists, their age and demographic details, reasons for visit and nature of tours undertaken. A mobile application will be used by the enumerators of Datamation Consultants to collect various details. The survey will cover not only tourist destinations but also hotels, house boats, home stays, Ayurveda centers, restaurants, tour operators, etc. The Minister for Tourism Kadakampally Surendran, said, “Through the data obtained from the survey, the Tourism Department will evaluate the growth of tourism. The survey will provide us an accurate picture of tourists, likes and dislikes and help us to plan accordingly.” He added that Kerala has been following a comprehensive tourism development plan to double the number of domestic tourist arrivals and increase foreign tourist arrivals by 50%, by 2021. Speaking about the growing popularity of Kerala as a tourism destination, Dr. Venu.V, IAS, Principal Secretary, Department of Tourism, Government of Kerala stated, “With over 1 million foreign tourists and 13.1 million domestic tourist arrivals, Kerala has been witnessing tremendous growth in tourist traffic since the last couple of years. Kerala has now become a trendsetter in the Indian tourism industry and we …

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Kerala Tourism’s Film Tourism brochure wins PATA Gold Awards 2017

Department of Tourism, Government of Kerala won the prestigious Pacific Asia Travel Association Grand and Gold Award 2017 for the Film Tourism Brochure in Marketing Media – Consumer Travel Brochure category. P Bala Kiran, IAS, Director, Department of Tourism, Government of Kerala received the award at the 32nd edition of the PATA Awards as the committee recognised its marketing strategy, which boosted Kerala as a must-visit destination. The PATA awards were presented to the best entries in four categories – Marketing, Education and Training, Environment and Heritage and Culture. PATA had received 220 entries from 77 organisations and individuals from different corners of the world for the category that Kerala Tourism bagged the honours. After receiving the award, Bala Kiran said, “The award has given us the opportunity to showcase the picturesque locations to a global audience that Kerala has to offer. Picturesque backwaters, pristine beaches, dreamy hill stations & exotic wildlife are the key attractions to shoot any form of media. This award is a testimony of the innovative marketing initiatives and promotional activities undertaken by the tourism department of Kerala.” “Film tourism also contribute to the overall economic development of the respective destination through income generation, investment, job creation, etc. We at Kerala Tourism are committed towards promoting tourism in a responsible manner,” he concluded.

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FHRAI’s Annual Convention underway in Bengaluru

The 52nd FHRAI Annual Convention is underway at Shangri-La Hotel, Bengaluru. At the three-day event, being held between September 14 and 16, delegates will get a chance to attend panel discussions on relevant topics and be able to network with fellow hoteliers. The theme chosen for this year’s convention is “Hospitality 2025 – The Future is NOW”. The inauguration ceremony was presided over by Gurudev Sri Sri Ravi Shankar, who blessed the function. Ananth Kumar, Union Minister for Chemicals and Fertilizers; Ashok Chandra Panda, Minister of State, Department of Tourism, Government of Odisha; R.V. Deshpande, Minister for Large & Medium Industries & Infrastructure Development, Government of Karnataka, and many other dignitaries are also present at the event. Speaking at the ceremony, Gurudev Sri Sri Ravi Shankar said, “Hospitality is in the DNA of Indians just like teamwork is in the DNA of Japanese, precision in that of the Germans, etiquette in the English, and marketing in the Americans. India is still lagging behind and needs improvement in infrastructure. We need to have Greece as the benchmark where tourism is soaring. We should host food festivals more often. Also, there is a need for more and more hotels. We do not necessarily have to ape the Europeans, we can set our own standards; an indigenous touch is always welcome. Apart from this, India needs more colleges to train youngsters.” Addressing the audience at the convention, Deshpande said, “Tourism is the highest employment generator but India’s biggest concern is employment as automation is taking over the human touch. Infrastructure has to be definitely looked at and we are getting there. Karnataka has the best connectivity in the entire country with some of …

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Punjab Tourism and MMT to promote farm stays

Banking on its agricultural heritage, Punjab tourism department has authorised 60-plus properties for the purpose of farm stays. They signed an MoU with MakeMyTrip so all these farm stays and B&B are available online. Punjab has been so far one of India’s best-kept tourism secrets, believes Shivdular Singh Dhillon, Special Secretary and Director, Department of Tourism, Cultural Affairs, Archeology, Museums & Archives, Punjab and CEO, Punjab Heritage & Tourism Promotion Board. In order to tap experiential travellers who visit Amritsar, the tourism board is promoting farm tourism. “We have come up with farm stays in the outskirts. Agriculture has been Punjab’s backbone so what better place than here to create this experience. The department has so far authorised 60-plus properties for farm stays. For this, we have just signed an MoU in August 2017 with MakeMyTrip so all these farm stays and B&B are online for everyone to book. Travellers don’t look at Punjab as a tourist destination and this perception will change now,” Dhillon adds.

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Odisha plans investment of Rs 20,000 crore in tourism by 2021

In an attempt to boost tourism Odisha Government has set a target to attract new investments to the tune of Rs 20,000 crore in the tourism sector by 2021. The tourism sector is one of the six focus sectors that the Odisha Government has identified for attracting new investment. The state has also set a target of 23.84 million tourist arrivals and the creation of 2,500 star-category hotel rooms by 2021. According to tourism officials, more than 12 million tourists visit Odisha every year and this number is growing by 9-10 per cent per year. The state aims to create 200,000 jobs, set up five convention centres and establish direct flight connectivity to five international destinations. It also aims to create a land bank of 2,000 acres to facilitate investors to get land for tourism projects. “According to Economic Survey done by the state government, the state has the potential to attract Rs 20,000 crore new investments in the tourism sector. We are making concerted efforts to achieve the target by 2021″, Nitin Bhanudas Jawale, Director and Additional Secretary, Department of Tourism, Government of Odisha reportedly said. Adding to the same, J K Mohanty, Chairman, Hotel and Restaurant Association of Odisha and Chairman and Managing Director of Swosti Group, reportedly said, “Odisha has much more tourism potential compared to its neighbouring states to develop its tourist spots and pilgrimage places to showcase before the world. But, the state has the lowest number of star category of hotel rooms. We are sure that with the new tourism policy of the Odisha government announced in 2016, we can add about 5000 hotel rooms in the next three years.” Source: Business Standard

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Odisha Travel Bazaar expected to host 40 FTOs from 19 countries

FICCI along with the Department of Tourism, Government of Odisha, organised a roadshow in Delhi to inform the various stakeholders of the tourism and hospitality industry about the upcoming Odisha Travel Bazaar (OTB) to be held at Bhubaneswar from October 15-17. Dr. Jyotsna Suri, Chairperson, FICCI Tourism Committee and CMD, The Lalit Suri Hospitality Group, informed that OTB, FICCI’s maiden show in Odisha will be modeled on the lines of the Great Indian Travel Bazaar (GITB) conducted annually in Rajasthan. “At Odisha Travel Bazaar, as many as 40 foreign tour operators from 19 countries; 10 top of the line inbound operators and wedding planners and 20 leading domestic tour operators from across India will be participating as hosted buyers. The tourism fraternity of Odisha comprising of hotels and tour operators will be promoting the tourism products of Odisha as sellers,” she said. Ashok Chandra Panda, Minister of Tourism and Culture, Government of Odisha, addressed the stakeholders and informed them about the various achievements of the state in terms of tourism and also discussed the various projects open for investment in the state. He said, “I invite all travel trade associations to host their conventions and other events in Odisha. It is important that the travel trade looks beyond the usual regions and focuses on the Eastern part of India to market and promote it as a favourable destination for inbound and domestic tourism.” Other dignitaries present at the roadshow included Dr. Nitin Bhanudas Jawale, Director and Additional Secretary, Department of Tourism, Govt. of Odisha; J. K. Mohanty, Chairman-Tourism Panel, FICCI Odisha State Council and CMD, Swosti Group; Dr. A Didar Singh, Secretary General, FICCI and Rahul Chakravarty, Consultant, FICCI. Representatives …

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1st Odisha Travel Bazaar from Oct 15-17 in Bhubaneswar

The Department of Tourism, Government of Odisha in collaboration with Federation of Indian Chambers of Commerce and Industry  (FICCI) is organising the first Odisha Travel Bazaar (OTB) on October 15-17, 2017, at Bhubaneswar. According to Sanjeev Kumar Mohanty, Head, FICCI-Odisha State Council, there will be around 40 foreign tour operators, 10 top of the line inbound operators, 20 leading domestic tour operators from across India and 5 leading airlines participating as hosted buyers. The Tourism fraternity of Odisha comprising of hotels and tour operators will be promoting the tourism products of Odisha as sellers. “There will be an inaugural session and a day of B2B and B2G meetings to allow interaction between the buyers and sellers and showcase the tourism potential of Odisha,” said Mohanty. The objective of this event is to create a platform to aggressively promote the tourist destinations of Odisha to its buyers from India and across the world. Consequently the strategic focus would be on inbound and domestic tourism. OTB also plans to address investment opportunities in tourism infrastructure of the state to its target investors.

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India records 12.6% increase in domestic, 5.9% rise in foreign tourists in 2016 YoY

The number of visits by domestic tourists and foreign tourists has increased by 12.68% and 5.92%, respectively, during 2016 over 2015. The number of domestic tourists rose from 1431.97 million to 1613.55 million with the top states being (in millions), Tamil Nadu (343.81), Uttar Pradesh (211.71) and Andhra Pradesh (153.16). The number of foreign tourist visits in the country rose from 22.33 million to 24.71 million with the top states being (in millions), Tamil Nadu (4.72), Maharashtra (4.67) and Uttar Pradesh (3.16). This data was compiled by the Market Research Division of Ministry of Tourism for various State/Union Territories (UTs) through information given by the Departments of Tourism of each State Government and UT Administrations.

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Kerala Tourism Minister to inaugurate International Conference on Tourism Technology

The Department of Tourism, Government of Kerala in association with Association of Tourism Trade Organisations (ATTOI) will host the International Conference on Tourism Technology (ICTT) in Kochi. The three-day long event that will begin on June 8 will be formally inaugurated by Tourism Minister Kadakampally Surendran on June 9, and it will address the challenges related with technology faced by Indian tourism and hospitality industry. The inaugural function will see a string of high-profile attendees, including Hibi Eden MLA, Dr Venu V, IAS, Principal Secretary, Department of Tourism, and P Bala Kiran, IAS, Director, Department of Tourism. Dr. Venu will launch the twitter campaign #Kerala #IndiaForBeginners and Shri Bala Kiran will launch the Facebook campaign during the inaugural ceremony. “Kerala Tourism has always been a pioneer in taking significant steps to promote state tourism and support the growth of the tourism industry. This conference on tourism technology is yet another initiative undertaken in association with ATTOI. Keeping pace with the technological advancements also helps in reaching out to international tourists by being easily accessible through social media platforms,” said Minister for Tourism, Kadakampally Surendran. “Kerala Tourism, with its new tourism policy, is preparing for a big leap in promoting responsible tourism that benefits the visitor as well as local communities. The government is confident that the progress of the state through tourism is unfinished without the idea of inclusion in terms of increased participation of the community in general,” he added.

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Kerala Tourism signs MoU with SilkAir to boost tourism

The Department of Tourism, Government of Kerala signed a Memorandum of Understanding (MoU) with SilkAir in the presence of Kadakampalli Surendran, Minister for Tourism, Government of Kerala. The initiative is to jointly promote tourism to Kerala from priority markets like Australia, New Zealand, China, Korea, Japan and Singapore by conducting roadshows and other special marketing programs in the selected cities. “Department of Tourism has been looking for more opportunities to spread words about the legacy of Gods own Country across all the global markets and to further increase the tourist footfall in Kerala in the coming years. I expect the agreement with SilkAir will benefit Kerala Tourism in terms of more tourists from the four significant markets with the help of its wide network and reputation as a quality service provider,” said Kadakampalli Surendran, Minister for Tourism, Govt of Kerala. Commenting on the association, P Balakiran, IAS, Director, Department of Tourism, Govt. of Kerala said “This MoU with SilkAir will allow us to strategically attract more travellers from the four specific markets to enjoy the unique local experiences here in the state of Kerala- God’s own country. This agreement will also bring direct and indirect benefits to many sectors of the economies of both the countries.” “SIlkAir offers high-quality service and with their help under this mutually-beneficial MOU, we look forward to welcoming their passengers with impressive hospitality,” he added further. This MOU will cover a series of joint activities including brand advertising and promotional campaigns, tactical and digital marketing, familiarization trips, trade fairs, joint roadshows and product development. The joint activities are expected to help boost visitor numbers from Australia, New Zealand, China, Korea, Japan and Singapore to Kerala. …

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