Tag Archives: Dr. Mario Hardy

PATA Destination Marketing Forum 2018 opens in Khon Kaen with 300 delegates

The PATA Destination Marketing Forum (PDMF), themed on ‘Growth with Goals’, welcomed 290 delegates from 25 destinations. The event, hosted by Thailand Convention & Exhibition Bureau (TCEB) and Tourism Authority of Thailand (TAT), with the support of Khon Kaen Province, brought together delegates from the public and private sectors for insightful discussions on some of the major issues in marketing and managing tourism growth to lesser-known destinations. Dr Mario Hardy, PATA, CEO said, “This event stems from the need to help secondary and tertiary areas grow and develop into widely recognised, bucket-listed tourism destinations. Aligning with our advocacy theme of tourism dispersal, the forum shines the spotlight on new and emerging destinations, introducing delegates to lesser-known yet attractive corners of the world. It is designed to assist communities economically in these destinations by encouraging dispersion of tourists to new frontiers.” Delegates will hear from experienced industry professionals during the conference on major topics like ‘Status of Destination Management Around the World’, ‘Role of Local Experiences in Destination Marketing’, ‘Managing the Disconnect between Destination Organisations and Communities’, ‘Transborder Marketing. Case Studies of GMS’, ‘Fighting Undertourism Through Innovative Storytelling’, ‘Calculating our Impact as Destinations’ and ‘Leveraging Technology to Revolutionise the Travel Space’.

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PATA Travel Mart 2019 to be held in Astana, Kazakhstan

The Pacific Asia Travel Association (PATA) is set to organise PATA Travel Mart 2019 in Astana, Kazakhstan in September. The event will be hosted by the Ministry of Culture and Sports of the Republic of Kazakhstan and the Kazakh Tourism National Company JSC. “As the destination stands at the crossroads between Asia and Europe, it is the perfect venue to organise the association’s signature travel trade exhibition in a uniquely transformational city that blends various cultures and heritages of both the East and West,” said Dr Mario Hardy, CEO, PATA. Yerlan Kozhagapanov, Vice Minister of Culture And Sport, Republic of Kazakhstan, said, “We are honoured to be the bid winner and are grateful for the opportunity to host PATA Travel Mart 2019. We are positioning Astana as a MiCE hub for Central Asia and looking forward to welcoming PATA members, hosted buyers and visitors at PATA Travel Mart 2019.” According to the World Tourism Organization (UNWTO), Kazakhstan received a total of over 7.7 million total visitors in 2017. Special discounts are available for sellers located within Central Asia, while early bird discounts are available for those registering before December 31, 2018.  

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PATA Travel Mart 2017 takes off in Macao

The 40th edition of PATA Travel Mart 2017 (PTM 2017) kicked off with ‘Travolution Forum Asia: Redefining Travel Experience’ at The Parisian Macao. Dr. Mario Hardy, CEO, PATA, moderated a session on ‘The Importance of Reviews and Personalised Marketing’ at PTM 2017. The Mart will be held in Macao SAR from September 13-15 and is being hosted by the Macao Government Tourism Office (MGTO). PTM mobilises a relevant contingent of travel trade stakeholders from the Asia Pacific region and around the world and provides a first-hand update about the significant developments in Macao. Last PTM in Macao was held in 2010. Langkawi is the venue for PATA Travel Mart 2018 (PTM 2018) with this signature Pacific Asia Travel Association (PATA) event being hosted by Tourism Malaysia and Langkawi Development Authority.

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India secures three categories at PATA Gold Awards 2017

India has bagged awards in three categories at the PATA Gold Awards 2017 scheduled to take place in Macao SAR on September 15 during PATA Travel Mart 2017. The Ministry of Tourism, Govt. of India will be honoured under the Marketing Media – Travel Advertisement Print Media category for its Go Beyond project, while Kerala Tourism has secured an award for Marketing Media – Consumer Travel Brochure on Film Tourism. Travel provider Cox & Kings is the other winner for its Social Media marketing project Forever Young. Dr. Mario Hardy, CEO, PATA, said, “On behalf of PATA, I would like to extend our warmest congratulations to all 2017 Grand and Gold Award winners. This is no better time and place to celebrate their accomplishments, than this International Year for Sustainable Tourism for Development in Macao SAR during the 40th Anniversary of PATA Travel Mart. I look forward to celebrating this year’s winners who represent the values of the Association in working towards a more responsible travel and tourism industry in the Asia Pacific region.”

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PATA appoints Young Tourism Professional Ambassador

The Pacific Asia Travel Association (PATA) has appointed Jie Cheng Wong as Young Tourism Professional Ambassador effective January 1, 2017. This new role has been created as part of the Association’s continuing commitment to the development of young tourism professionals. In her new role Wong reports to PATA’s Director – Human Capital Development Parita Niemwongse. “The development of human capital is one of our industry’s biggest challenges and it is vitally important that we engage and inspire the next generation of leaders,” said Dr. Mario Hardy, CEO, PATA. “JC joined our organisation as an Associate Intern before accepting a full-time position as Communications and Marketing Assistant. She is the perfect candidate to connect with dynamic young industry professionals and I am sure that she will revel in this new role as our Young Tourism Professional Ambassador.” PATA has established a new membership category exclusively for young tourism professionals and Wong’s activities will centre upon the launch and development of a programme of youth-centric activities throughout the year. She will also manage and further develop the network of PATA student chapters, working closely with the Association’s events team to ensure that students and young professionals are given the opportunity to attend and participate at PATA events. “We want tomorrow’s tourism industry leaders to have a platform today to share their views. PATA is committed to providing that platform and we look forward to creating many opportunities for positive engagement with this influential group, “added Dr. Hardy.

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Wesgro, PATA’s newest member

The Pacific Asia Travel Association (PATA) welcomed Wesgro from South Africa as its newest government member. It is the official Tourism, Trade & Investment Promotion Agency for Cape Town and the Western Cape. The announcement was made by Dr. Mario Hardy,  CEO,  PATA at the Association’s annual Aligned Advocacy Dinner in London, UK on Monday November 7, 2016 where the guests included Inge Dykman, Head of Leisure Tourism and Trade, Wesgro. Their aim is to promote the city and its five surrounding regions: the Cape West Coast, Cape Overberg, Cape Karoo, Garden Route & Klein Karoo and the Cape Winelands to the domestic and international markets. “As PATA continues to strengthen the tourism links between the continent of Africa and the Asia Pacific region we remain committed to helping destinations in Africa attract greater numbers of international visitors,” said Dr. Hardy. “Wesgro will surely benefit from our in-depth research and insights, human capital development programmes and our busy calendar of conferences and marts as they look to develop a responsible, sustainable and profitable destination.” Tim Harris, CEO, Wesgro said, “The Asian market is extremely important and valuable for Cape Town and the Western Cape’s tourism, trade and investment strategy. PATA provides an excellent platform for us to directly engage key stakeholders in this market, learn from them and make Cape Town and the Western Cape a more attractive and accessible destination for them.”

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PTM 2017 from Sept 13-15 in Macao

PATA Travel Mart 2017 will be held in Macao SAR from September 13-15. The 40th edition of the mart will be hosted by the Macao Government Tourism Office (MGTO). PATA CEO Dr. Mario Hardy said, “It is an exciting prospect to be returning to Macao SAR for the fortieth anniversary of PATA Travel Mart, having previously held a successful Mart there in 2010. PATA and the MGTO enjoy a very special, unique and rewarding relationship that we treasure and hold in high regard. Ms. Maria Helena de Senna Fernandes, Director, MGTO, added, “PATA Travel Mart mobilises a relevant contingent of travel trade stakeholders from the Asia Pacific region and around the world and we are enthusiastic with the perspective of providing a first-hand update about the significant developments in our city since we last met in Macao for the PATA Travel Mart 2010 and in 2005 for the PATA Annual Conference.”

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PATA signs MoU with Africa Travel Association

Pacific Asia Travel Association (PATA) signed a Memorandum of Understanding (MoU) with the Africa Travel Association (ATA), a division of the Corporate Council on Africa (CCA), to strengthen the tourism links between Africa and the Asia Pacific region. Both the organisations have agreed to cooperate in a number of areas including market intelligence and proprietary research; conferences and events; advocacy themes and grass-roots development through Chapter networks. ATA will also contribute content for the PATA monthly Visitor Economy Bulletin and for the dedicated PATA website on sustainability. PATA will be seeking to use the good offices of the ATA to strengthen further its presence throughout the continent. The Zimbabwe Tourism Authority recently became the first government member from Africa to join the PATA. Dr. Mario Hardy, CEO, PATA said, “I am very pleased that there is shared determination within our organisations to forge this new MoU into a worthwhile partnership that produces tangible and mutually beneficial benefits for ATA, PATA and all our members. The demand from source markets across the Asia Pacific to visit tourist destinations in Africa is unprecedented. We look forward to helping ATA and the nations of Africa as they bid to maintain a balanced and sustainable approach to managing even greater numbers of visitors to some of the world’s most famous attractions and landmarks.” Stephen Hayes, President & CEO, CCA, said, “We believe an active MoU with PATA is important to strengthen tourism to Africa. The potential for tourism in Africa is enormous and it offers very significant opportunities for business as well as environmental awareness. We couldn’t ask for a better partner.”

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India bags three PATA Gold Awards

India secured three Gold awards in the Marketing Media category of the 2016 PATA Grand and Gold Awards. The Pacific Asia Travel Association (PATA) announced that Kerala Tourism will receive two Gold awards, one for the state’s tourism E-Newsletter and one for Visit Kerala’s Travel Advertisement Broadcast Media while SOTC’s Luxury Travel division Perfect Moments will receive the PATA Gold Award 2016 for the Consumer Travel Brochure. Dr. Mario Hardy, PATA CEO, commented, “This year’s winners exemplify the values of the Association in working towards a more responsible travel and tourism industry in the Asia Pacific region and we look forward to celebrating their accomplishments at the PATA Gold Awards luncheon and presentation at PATA Travel Mart 2016 in Indonesia.” To be held on September 9, 2016, during PATA Travel Mart 2016 in Greater Jakarta, this year’s awards recognise the achievements of 26 separate organisations and individuals.

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