Tag Archives: Government of Kerala

Kerala’s new Tourism Policy 2017, unveiled by Kadakampally Surendran, Minister for Co-operation, Tourism and Devaswom, Government of Kerala, envisages creation of new customised products for attracting young travellers, professionals, students and artists to the state. The policy emphasises on the active participation of the differently-abled and transgenders, while implementing the Responsible Tourism Mission across the State to promote the tourism sector. Surendran said, “The new policy aims to address the key issues of the tourism industry in cooperation with the local bodies such as waste management and renovation of roads. The state has immense tourism potential to attract travellers from all corners of the world.” “Following the Responsible Tourism Mission, Kerala Tourism has guided all the regional bodies and authorities concerned to implement and follow the Green Protocol at all the destinations of Kerala,” he further added. The Department of Tourism, Kerala, has proposed to establish a Kerala Tourism Regulatory Authority (KTRA) to ensure quality service for tourists and curb unhealthy practices in the tourism sector.  

With the aim to increase the geographical spread of arrivals to the state, Kerala Tourism plans to promote its Malabar region aggressively through a Rs 325 crore project. This includes unexplored destinations such as Kozhikode, Wayanand, Bekal and Kannur. This was revealed by P. Bala Kiran, IAS, Director, Department of Tourism, Government of Kerala. He says, “To promote river cruise, the Government of Kerala has envisioned a Rs 300-crore project for nine rivers in Kannur and Kasaragod. In order to ease travel for international tourists, Cochin International Airport has been entrusted to execute the cruise tourism project by forming a Special Purpose Vehicle. In addition, the state government is planning to develop a few adventure parks as well. The government has allocated Rs. 45 crore for the Prasadam project in Kasaragod and Rs 120 crore for Green Carpet scheme for Alappuzha, Enranjil, Neyyar and Thenmala.” The state government also plans to develop 10 eco-tourism circuits to connect various forests in order to promote green tourism.  

Department of Tourism, Government of Kerala won the prestigious Pacific Asia Travel Association Grand and Gold Award 2017 for the Film Tourism Brochure in Marketing Media – Consumer Travel Brochure category. P Bala Kiran, IAS, Director, Department of Tourism, Government of Kerala received the award at the 32nd edition of the PATA Awards as the committee recognised its marketing strategy, which boosted Kerala as a must-visit destination. The PATA awards were presented to the best entries in four categories – Marketing, Education and Training, Environment and Heritage and Culture. PATA had received 220 entries from 77 organisations and individuals from different corners of the world for the category that Kerala Tourism bagged the honours. After receiving the award, Bala Kiran said, “The award has given us the opportunity to showcase the picturesque locations to a global audience that Kerala has to offer. Picturesque backwaters, pristine beaches, dreamy hill stations & exotic wildlife are the key attractions to shoot any form of media. This award is a testimony of the innovative marketing initiatives and promotional activities undertaken by the tourism department of Kerala.” “Film tourism also contribute to the overall economic development of the respective destination through income generation, investment, job creation, etc. We at Kerala Tourism are committed towards promoting tourism in a responsible manner,” he concluded.

The Government of Kerala is looking at 50 per cent increase in the number of domestic tourists and 100  per cent increase in foreign arrivals by 2021, Tourism Minister, Kadakampally Surendran has said. “Digital platforms are the key to achieve the aim. Year after year, we see a constant growth in the number of tourists we host. Hence the industry needs to evolve in accordance with the changes in global market. Kerala Tourism has been exploring new media as a key platform and has witnessed the reach and response to it,” he noted. Dr. Venu V, IAS, Principal Secretary, Kerala Tourism, says, “Kerala Tourism has always been in the forefront as we were the first tourist destination to start a website. Later, we spread our presence to other social media platforms. The technology platforms are gently stronger. Hence we need to redesign and reengineer to cater the demands of guests.”

The Department of Tourism, Government of Kerala in association with Association of Tourism Trade Organisations (ATTOI) will host the International Conference on Tourism Technology (ICTT) in Kochi. The three-day long event that will begin on June 8 will be formally inaugurated by Tourism Minister Kadakampally Surendran on June 9, and it will address the challenges related with technology faced by Indian tourism and hospitality industry. The inaugural function will see a string of high-profile attendees, including Hibi Eden MLA, Dr Venu V, IAS, Principal Secretary, Department of Tourism, and P Bala Kiran, IAS, Director, Department of Tourism. Dr. Venu will launch the twitter campaign #Kerala #IndiaForBeginners and Shri Bala Kiran will launch the Facebook campaign during the inaugural ceremony. “Kerala Tourism has always been a pioneer in taking significant steps to promote state tourism and support the growth of the tourism industry. This conference on tourism technology is yet another initiative undertaken in association with ATTOI. Keeping pace with the technological advancements also helps in reaching out to international tourists by being easily accessible through social media platforms,” said Minister for Tourism, Kadakampally Surendran. “Kerala Tourism, with its new tourism policy, is preparing for a big leap in promoting responsible tourism that benefits the visitor as well as local communities. The government is confident that the progress of the state through tourism is unfinished without the idea of inclusion in terms of increased participation of the community in general,” he added.

The Department of Tourism, Government of Kerala signed a Memorandum of Understanding (MoU) with SilkAir in the presence of Kadakampalli Surendran, Minister for Tourism, Government of Kerala. The initiative is to jointly promote tourism to Kerala from priority markets like Australia, New Zealand, China, Korea, Japan and Singapore by conducting roadshows and other special marketing programs in the selected cities. “Department of Tourism has been looking for more opportunities to spread words about the legacy of Gods own Country across all the global markets and to further increase the tourist footfall in Kerala in the coming years. I expect the agreement with SilkAir will benefit Kerala Tourism in terms of more tourists from the four significant markets with the help of its wide network and reputation as a quality service provider,” said Kadakampalli Surendran, Minister for Tourism, Govt of Kerala. Commenting on the association, P Balakiran, IAS, Director, Department of Tourism, Govt. of Kerala said “This MoU with SilkAir will allow us to strategically attract more travellers from the four specific markets to enjoy the unique local experiences here in the state of Kerala- God’s own country. This agreement will also bring direct and indirect benefits to many sectors of the economies of both the countries.” “SIlkAir offers high-quality service and with their help under this mutually-beneficial MOU, we look forward to welcoming their passengers with impressive hospitality,” he added further. This MOU will cover a series of joint activities including brand advertising and promotional campaigns, tactical and digital marketing, familiarization trips, trade fairs, joint roadshows and product development. The joint activities are expected to help boost visitor numbers from Australia, New Zealand, China, Korea, Japan and Singapore to Kerala. …

In an attempt to boost cruise tourism from North Kerala, the state government has drawn the Maland-Malabar Cruise Tourism project which aims at linking rivers and backwaters in the region. Funds to the tune of Rs. 300 crore have been sanctioned for the same. This was informed by Kadakampally Surendran, Tourism Minister, Government of Kerala. He said, “The aim is to ensure that the project is ready by early next year.” Surendran further added that this project is expected to be a milestone in the region’s development. A committee with Kannur’s district collector as chairman will be constituted to monitor the project which also envisages development of basic amenities and tourism infrastructure facilities. Walkways and boat jetties will be constructed at Parassinikadavu and Pazhayangadi for which the state government has sanctioned Rs 15 crore. The River Bank tourism project envisages linking of the rivers and water bodies at Valapatnam, Kuppam, Perumba, Anjarakkandy, Mahi, Thalassery, Nileswaram, Thejaswini, Vilaya, Paramathadakkam and Chandragiri and their art forms and places of natural beauty has been drawn up. In order to provide homestay facilities for tourists, Kerala Institute of Travel Tourism Studies has been assigned the task to provide basic training to the owners. As part of responsible tourism, three islands will be brought under the Malabar Cruise tourism project. (Source: PTI)

Considering the uptick in domestic tourism, the Department of Tourism, Government of Kerala recently organised B2B roadshows in multiple metros including Mumbai. The delegation from Kerala was led by Shine KS, Tourist Information Officer, Department of Tourism, Govt of Kerala and comprised 63 major players from the state’s tourism industry – the highest so far. Explaining the initiatives for 2017, Shine KS said, “The marketing initiatives for the year 2016-17 were formulated and executed based on the keen understanding of the unique appeal that Kerala holds for visitors. The marketing measures adopted by the government have elevated the state to the top-tier of ‘must visit’ destinations around the world. There has been a remarkable increase in the arrival of tourists within a single year as a result of the various initiatives implemented by the Government. We will continue with our 10-point agenda which was launched in September 2016 under the Green Carpet Initiative which focuses on giving a facelift to select tourist destinations in the state to ensure security, cleanliness, hygiene, and scientific waste management methods, apart from offering unique experiences.”

A joint venture agreement was signed between the Ministry of Railways and Government of Kerala for developing railway infrastructure in the state. Suresh Prabhakar Prabhu, Minister of Railways, Government of India , Ashok Kumar Mital, Chairman, Railway Board; Aditya Kumar Mittal, Member Engineering, Board Members and other senior officials were also present on the occasion. The JV Agreement was signed by S.C. Jain, Executive Director(Works) on behalf of Railways whereas it was signed by K.R. Jyothilal, Secretary, Department of Transport and Revenue (Devaswom) on behalf of Government of Kerala. Speaking on the occasion, Prabhu said that the signing of JV Agreements with the State Governments is a farsighted step of the Ministry of Railways by which Railways want to work hand in glove with the State Governments for the development of railway infrastructure in the states. He said that these kinds of JV Agreement is the best example of cooperative federalism for development of the nation as envisioned by our Prime Minister. He pointed out that Kerala has been neglected for too long and now concerted efforts are needed to develop its railway infrastructure. He said that Railway Ministry has given maximum allocation to Kerala during 2014-15 to 2016-17. He further said that Railways is also working on the re-development of Kochi and Ernakulam stations of Kerala State. Speaking on the occasion, Chairman, Railway Board said that today’s JV Agreement will certainly fulfill the rail transport needs of the people of Kerala. He said that Railways want to extend railway network all over particularly in the States where demand is more and rail density is less. He said that railways has very limited resources and thus working in collaboration with …

The ninth edition of Kerala Travel Mart (KTM) is set to be the biggest and farthest-reaching yet. The biennial event will witness 57 countries besides 20 Indian states during the three-day Mart, which is being organised by the KTM Society in association with the Department of Tourism, Government of Kerala on September 27, World Tourism Day, in Kochi. Ten countries will be represented at the Mart for the first time, with Mexico, Georgia, Japan, China, Chile, Greece, Iran, South Korea, Saudi Arabia and Botswana – markets as diverse as they are distant – all confirmed to participate. The 560 total international delegates registered for KTM 2016 features the biggest-ever contingents from 10 highly-prized traditional markets, including the US, Canada and Australia. Domestic participation too has seen an uptick, buoyed by aggressive marketing campaigns. Some 1,304 Indian buyers will participate this year. “The KTM has always emphasised the consistent identification of quality buyers in ever newer territories as much as retaining participation from conventional markets. With representation from 10 new nations this year, our efforts have borne fruit,” said Abraham George, President, KTM Society. “For KTM 2016, we have extended the prefixed appointment system to registered domestic buyers, which will help the business session be more effective for both the sellers and buyers. The focus is on emphasising quality of interactions,” he added.