Tag Archives: Rashmi Verma

Rashmi Verma highlights 3-pronged strategy at PATA India’s Tourism PowerHouse

Highlighting areas where the Ministry of Tourism will spend more on promotional activities, Rashmi Verma, Secretary, Tourism and Chairman, PATA India Chapter, spoke of the Ministry’s three-pronged strategy at PATA India’s first-ever Tourism PowerHouse held at The Park, New Delhi. “We have a three-pronged strategy for increasing inflow to the country. First, we have G2G interactions; 16 MOUs have been signed in this regard. The second is promoting through B2B interactions, where we have employed a number of methods. We have been participating in all major world tourism marts that give us an excellent opportunity. Apart from that, we have roadshows in which we lead a delegation of the industry and give a platform to them for further networking. This year, we’re taking things a step forward and organising India Travel Mart in September, which is likely to get 250 buyers from around the world. The third part of the strategy is more B2C interactions. How we reach out to consumers is the third aspect of our strategy,” she elaborated.

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PATA to host first-ever Tourism PowerHouse on August 5 and 6

Pacific Asia Travel Association (PATA) India Chapter’s first-ever TourismPowerHouse will be held on August 5 and 6, 2018 at The Park, New Delhi. The initiative is aimed at igniting the minds of the leadership of the tourism industry and fully tap the immense potential of India, in line with global best practices. It will also help meet and exceed expectations of international travellers. The meeting will be led by Rashmi Verma, Secretary Tourism, Government of India and Chairperson, PATA India Chapter, along with Mario Hardy, CEO, PATA. The keynote address on ‘Tourism Trends and Opportunities’ will be delivered by John Koldowski, an international tourism research expert. Participants will get the opportunity to network, learn, and interact with knowledge leaders and industry stalwarts and also participate in engaging discussions on digital marketing, tourism disrupters and enablers, luxury travel trends and more.

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Tourism Minister launches new Incredible India website for deeper engagement with travellers

K J Alphons, Union Minister of State (I/C) for Tourism has launched the new Incredible India website which showcases India as a holistic destination, revolving around major experiences, such as, spirituality, heritage, adventure, culture, yoga, wellness and more. The website follows the trends and technologies of international standards with an aim to project India as a “must-visit” destination, among its overseas travellers. Launching the new dynamic and interactive website with latest platform and technology, the minister hoped that the website will evolve as one of the best in the world. He also said that the new website is more interactive and it will have all the required content and further, the content shall be updated in a timely manner. Alphons thanked the stakeholders like Tech Mahindra, Google, Adobe and NIC team who were involved in the development of the website. Speaking at the event, Secretary Tourism, Rashmi Verma said that new website will suggest a visitor the options and there is no need of any queries. She also added that the website will provide information all over the world even about exotic destinations of the country. The Secretary also conveyed that the website has already started getting visits from US, Russia and China. The website has many useful features to make it more interactive and to provide a deeper engagement to the travelers visiting the website. With the help of Adobe solution suite, the Ministry of Tourism will now be able to engage effectively with visitors across Web & Social channels and measure engagement.

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Tourism minister launches first-ever safety guidelines on adventure tourism

KJ Alphons, Minister of State (I/C), Tourism, Government of India, has launched the Indian Adventure Tourism Guidelines along with Rashmi Verma, Secretary, Tourism; Satyajeet Rajan, Director General, Tourism; Suman Billa, Joint Secretary, Tourism and Swadesh Kumar, President, Adventure Tourism Association of India (ATOAI). A total of 26 activities have been covered in the guidelines including land, air and water based activities. The guidelines have been put in place to make the unorganised sector to adopt them. These guidelines will be reviewed every three months. In an effort to make adventure sports safer, the set of guidelines lists out the basic minimum standards required for adventure tourism activities in India. Adventure tourism has grown rapidly over the past few years playing a vital role in the economic growth of India as well as attracting a large number of travellers from across the globe to the country. The sole aim is to help adventure tour operators understand and execute safety guidelines in a better manner. These guidelines cover activities like mountaineering, trekking, bungee jumping, paragliding, kayaking, scuba diving, snorkelling, river rafting and many other sports.

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‘Bharat Parv’ generates patriotic mood & promotes cultural diversity

‘Bharat Parv’, an event conducted by the Ministry of Tourism has been promoting the rich cultural diversity of India whilst ensuring wider participation of the general public. The event kicked off on January 26 at Red Fort, Delhi as part of the Republic Day 2018 celebrations. Rashmi Verma, Secretary, Ministry of Tourism inaugurated the event. The highlights of the event include display of Republic Day parade tableaux, performances by the Armed Forces Bands, a multi-cuisine food court, craft mela, cultural performances from different regions of the country and photo exhibition by the Directorate of Advertising and Visual Publicity (DAVP). The cultural performances include choreographed tribal dances and music as well as performances by cultural troupes from different states. The food court has stalls set up by the states/UTs, National Association of Street Vendors of India (NASVI) showcasing street food from different regions as well as by the Institutes of Hotel Managements and ITDC. The Crafts Mela with 50 stalls showcases the diverse handicrafts of the country, arranged by the State Governments and Ministry of Textiles through the office of the Development Commissioner of Handicrafts.

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Revamped Incredible India website postponed till end of January 2018

The much awaited all-new Incredible India website, which was set to go live from December 25, 2017, will now be launched in the end of January 2018. This was informed by Rashmi Verma, Secretary-Tourism, Government of India. “We could have launched the website as planned because in terms of technology, the website is ready. However, we are currently sourcing more content and images to make the website a complete solution and thus, by the third week of January, we should be ready to launch it, she said. Verma underscored various initiatives undertaken by the Ministry of Tourism (MOT). MOT is shortlisting some iconic tourist sites to develop into world-class sites in collaboration with various other ministries like Transport, Environment, Culture and Aviation. Five destinations under the Buddhist circuit are being developed with basic amenities and connectivity in collaboration with Ministry of Transport. She further added that MOT has planned to develop Special Tourism Zone and a proposal has been extended to all the states.

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PATA India Chapter unanimously elects team for 2017-19

Rashmi Verma, Secretary, Ministry of Tourism, Government of India, will lead PATA India Chapter as its Chairperson for the term 2017-19. This was announced during the 47th Annual General Meeting of PATA India Chapter held at The Claridges, New Delhi on December 19. While SanJeet, Director, DDP Publications, was re-elected as the association’s Vice Chairman; J.S. Taneja, MD, Travel Spirit International, will continue to hold the post of Hon. Secretary, and the post of Hon. Treasurer has been re-assigned to Vikram Madhok, MD, Abercrombie & Kent. The association also elected its Executive Committee for the term 2017-19. Under the Active Government Category, Rashmi Verma and Suman Billa, Joint Secretary, Ministry of Tourism, Government of India will hold the post, while Ravneet Kaur, CMD, ITDC and Sanjiv Garg, Additional Member T&C, Ministry of Railways will be EC members under the Associate Government Category. Pankaj Srivastava, Director-Commercial, Air India, has been elected EC member under the International Carrier category. Under the Domestic Carrier category, Ragini Chopra, VP, Jet Airways and M.P. Mall, CMD, IRCTC have been elected. The four posts for Travel Agents/Tour Operators category have been given to Vikram Madhok, J.S. Taneja, Snirmol Ghosh, Director, Indo Asia Tours and Anoop Kanuga, Director, Bathija Travels. Under the Hotels/ Associate Hotels category, the three members are: Renu Basu, VP, Indian Hotels; Arjun Sharma, MD, Select Holiday Resorts; and Rohit Arora, GM, Apeejay Surendra Park Hotel. SanJeet will be an EC member under the Sustaining Member category.

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ITDC to transfer Hotel Jaipur Ashok to Rajasthan Govt.

The India Tourism Development Corporation (ITDC) has signed a transfer agreement with Rajasthan government on December 9 to transfer Hotel Jaipur Ashok to the state government. As per the agreement, Hotel Jaipur Ashok located at Collectorate Circle would now be operated and managed by the Rajasthan State Hotel Corporation Ltd, with new identity ‘Hotel Jaipur’. The agreement was signed by Piyush Tiwari, Director – Commercial & Marketing, ITDC and Nihal Chand Goel, Additional Chief Secretary – Tourism, State government in the presence of Rashmi Verma, Secretary, Minister of Tourism, Govt of India; Ravneet Kaur, Chairperson and Managing Director (CMD), ITDC; Suman Billa, Joint Secretary, Ministry of Tourism, Govt of India and other dignitaries. ITDC executed transfer documents for transferring the hotel to the Rajasthan government at a negotiated price of Rs 14 crore. Earlier on September 5, a tripartite memorandum of understanding (MoU) was executed among ITDC, Ministry of Tourism and Government of Rajasthan for transfer of Hotel Jaipur Ashok to the state government at a negotiated value of Rs 14 crore without any liabilities and encumbrances.  

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6th International Tourism Mart begins in Guwahati

The 6th International Tourism Mart (ITM) organised by the Ministry of Tourism in association with the North Eastern States begins in Guwahati, Assam. Jagdish Mukhi, Governor of Assam in the presence of Sarbananda Sonowal, Chief Minister, Assam; K J Alphons, Minister of State (I/C) for Tourism, Rashmi Verma, Union Tourism Secretary and other dignitaries from Central Ministries and North Eastern States inaugurated the three-day event. Besides foreign delegates, 50 domestic stakeholders and 103 sellers from the North Eastern States are participating in the Mart. Representatives of State Tourism Departments of North East States will also showcase their tourism destinations. Held from December 5-7, the event will put the spotlight on India’s ‘Act East Policy’, blossoming ties with ASEAN and the larger East Asia region, home to the world’s rapidly growing economies. The panel discussions will also focus on promoting cultural ties, people-to-people contact with countries in the ASEAN region providing enhanced connectivity to the States of North Eastern Region, thereby developing inter-regional tourism between the ASEAN and North East Region of India. ITM – 2017 will also see an active participation by the Ministry of DONER to synergise the process of development of tourism of the North East Region.  

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MOT gets in-principle approval to merge HRIDAY and PRASAD Scheme

  Speaking at the 6th Update & Outlook Meeting organised by PATA India and Ministry of Tourism in New Delhi, Rashmi Verma, Secretary, Ministry of Tourism, Government of India announced the merger of the HRIDYA and PRASAD Scheme with effect from the start of 2018. She said, “The Ministry of Tourism has been in talks with the Urban Development Ministry and they have been given an in-principle approval to merge the Heritage City Development and Augmentation Yojana (HRIDAY) with the Pilgrimage Rejuvenation and Spiritual Augmentation Drive (PRASAD) Scheme. The merger will help augment a greater synergy between the rural and urban spiritual sites like temple, church, mosque, etc thereby, providing a holistic development of these sites and an increase in the funding for the scheme.” Verma highlighted the great acceleration that tourism sector has witnessed in India. The platform was also used to reveal various initiatives by the Ministry of Tourism to propel and sustain the growth hence achieved. She also highlighted the shift in strategy of the ministry with regards to marketing campaigns from print and electronic mediums onto social platforms.

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