Tag Archives: Rashmi Verma

Vice President M Venkaiah Naidu inaugurates two projects under Swadesh Darshan Scheme

Vice President M Venkaiah Naidu inaugurated two Swadesh Darshan Scheme projects of the Ministry of Tourism – ‘Development of Kakinada – Hope Island – Coringa Wildlife Sanctuary – Passarlapudi – Aduru – S Yanam – Kotipally and, Development of Nellore- Pulikat Lake – Ubblamadugu Water Falls – Nelapattu -Kothakoduru- Mypadu – Ramateertham – Iskapalli’ in the presence of Union Minister of State (I/C) for Tourism K J Alphons, Andhra Pradesh Tourism Minister Bhuma Akhila Priya and Union Tourism Secretary Rashmi Verma in Tirupati. The projects are the first projects under the Swadesh Drashan Scheme to be inaugurated in the Southern region. Naidu also inaugurated the state-of-the-art Indian Culinary Institute (ICI) campus, Tirupati. Alphons said that the tourism ministry is one among the major contributors to employment generation in the country and this culinary institute will help in imparting skills to more youth, thereby further generating employment. The project Development of Kakinada – Hope Island – Coringa Wildlife Sanctuary – Passarlapudi – Aduru – S Yanam – Kotipally was sanctioned by the Ministry of Tourism in March 2015 for Rs 69.83 crore. The second project was sanctioned in December 2015 for Rs 59.70 Crores. Nellore has huge potential to be developed as a leading tourist destination in the region because of its proximity to Chennai, Bangalore and Tirupati and also due to its abundant natural resources.    

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MOT announces Paryatan Parv from September 16-27

The Ministry of Tourism’s second edition of Paryatan Parv from September 16-27, 2018, will be inaugurated by Union Home Minister Rajnath Singh at Rajpath Lawns, revealed Rashmi Verma, Secretary, Ministry of Tourism, Government of India. She also said that the event will happen on the sidelines of the maiden India Tourism Mart to be held at The Ashok, New Delhi, which will be inaugurated by Piyush Goyal, Union Minister of Railways on September 17, 2018. Sharing details of the 12-day long Parytan Parv, Verma said, “This year’s event will be much bigger in scale than the one organised last year. With Paryatan Parv, we want to create awareness about the importance of tourism amongst the people of the country and how it’s a major sector for creation of jobs and contributor to the economy of the country. We want to explain to the people that tourism is not an elite activity but it is for people from every strata of the society. Themed on ‘Dekho Apna Desh’, Paryatan Parv is being held in collaboration with all the 32 states and Union Territories as well as many other ministries. The idea is to encourage people to visit the touristic sites around the country. The event will feature 18 pavilions, 54 food stalls and 76 handicraft stalls from across the country through which, people will be able to experience the culture, food and crafts from various states.”  

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International Buddhist Conclave to boost tourism to Buddhist sites in India

President Ram Nath Kovind inaugurated the International Buddhist Conclave (IBC), 2018 at Vigyan Bhawan, New Delhi  in the presence of KJ Alphons, Minister of State (I/C), Tourism; Rashmi Verma, Secretary, Tourism; Satyajit Rajan, Director General, Tourism; ministerial delegates from Bangladesh, Indonesia, Myanmar and Sri Lanka. Travel trade representatives from India and various other countries were also present for the conclave. Addressing the audience, Kovind said, “India is the land of Buddha and this initiative by Ministry of Tourism would attract visitors from around the world to come to India and experience the Buddhist destinations in the country.” The first day of the conclave also included presentations by the Ministry of Tourism and state governments on Buddhist tourism prospects in the country. An investor’s summit was also going on alongside the conclave to look for investment opportunities in the Buddhist tourism sector in the country. A B2B session was also conducted between foreign and Indian tour operators along with a panel discussion on ‘Role of Living Buddhist Heritage in the Contemporary Society’. The Conclave is being organised by the Ministry of Tourism in collaboration with the state governments of Maharashtra, Bihar and Uttar Pradesh from August 23-26, 2018 at New Delhi and Ajanta (Maharashtra).

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Rashmi Verma highlights 3-pronged strategy at PATA India’s Tourism PowerHouse

Highlighting areas where the Ministry of Tourism will spend more on promotional activities, Rashmi Verma, Secretary, Tourism and Chairman, PATA India Chapter, spoke of the Ministry’s three-pronged strategy at PATA India’s first-ever Tourism PowerHouse held at The Park, New Delhi. “We have a three-pronged strategy for increasing inflow to the country. First, we have G2G interactions; 16 MOUs have been signed in this regard. The second is promoting through B2B interactions, where we have employed a number of methods. We have been participating in all major world tourism marts that give us an excellent opportunity. Apart from that, we have roadshows in which we lead a delegation of the industry and give a platform to them for further networking. This year, we’re taking things a step forward and organising India Travel Mart in September, which is likely to get 250 buyers from around the world. The third part of the strategy is more B2C interactions. How we reach out to consumers is the third aspect of our strategy,” she elaborated.

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PATA to host first-ever Tourism PowerHouse on August 5 and 6

Pacific Asia Travel Association (PATA) India Chapter’s first-ever TourismPowerHouse will be held on August 5 and 6, 2018 at The Park, New Delhi. The initiative is aimed at igniting the minds of the leadership of the tourism industry and fully tap the immense potential of India, in line with global best practices. It will also help meet and exceed expectations of international travellers. The meeting will be led by Rashmi Verma, Secretary Tourism, Government of India and Chairperson, PATA India Chapter, along with Mario Hardy, CEO, PATA. The keynote address on ‘Tourism Trends and Opportunities’ will be delivered by John Koldowski, an international tourism research expert. Participants will get the opportunity to network, learn, and interact with knowledge leaders and industry stalwarts and also participate in engaging discussions on digital marketing, tourism disrupters and enablers, luxury travel trends and more.

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Tourism Minister launches new Incredible India website for deeper engagement with travellers

K J Alphons, Union Minister of State (I/C) for Tourism has launched the new Incredible India website which showcases India as a holistic destination, revolving around major experiences, such as, spirituality, heritage, adventure, culture, yoga, wellness and more. The website follows the trends and technologies of international standards with an aim to project India as a “must-visit” destination, among its overseas travellers. Launching the new dynamic and interactive website with latest platform and technology, the minister hoped that the website will evolve as one of the best in the world. He also said that the new website is more interactive and it will have all the required content and further, the content shall be updated in a timely manner. Alphons thanked the stakeholders like Tech Mahindra, Google, Adobe and NIC team who were involved in the development of the website. Speaking at the event, Secretary Tourism, Rashmi Verma said that new website will suggest a visitor the options and there is no need of any queries. She also added that the website will provide information all over the world even about exotic destinations of the country. The Secretary also conveyed that the website has already started getting visits from US, Russia and China. The website has many useful features to make it more interactive and to provide a deeper engagement to the travelers visiting the website. With the help of Adobe solution suite, the Ministry of Tourism will now be able to engage effectively with visitors across Web & Social channels and measure engagement.

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Tourism minister launches first-ever safety guidelines on adventure tourism

KJ Alphons, Minister of State (I/C), Tourism, Government of India, has launched the Indian Adventure Tourism Guidelines along with Rashmi Verma, Secretary, Tourism; Satyajeet Rajan, Director General, Tourism; Suman Billa, Joint Secretary, Tourism and Swadesh Kumar, President, Adventure Tourism Association of India (ATOAI). A total of 26 activities have been covered in the guidelines including land, air and water based activities. The guidelines have been put in place to make the unorganised sector to adopt them. These guidelines will be reviewed every three months. In an effort to make adventure sports safer, the set of guidelines lists out the basic minimum standards required for adventure tourism activities in India. Adventure tourism has grown rapidly over the past few years playing a vital role in the economic growth of India as well as attracting a large number of travellers from across the globe to the country. The sole aim is to help adventure tour operators understand and execute safety guidelines in a better manner. These guidelines cover activities like mountaineering, trekking, bungee jumping, paragliding, kayaking, scuba diving, snorkelling, river rafting and many other sports.

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‘Bharat Parv’ generates patriotic mood & promotes cultural diversity

‘Bharat Parv’, an event conducted by the Ministry of Tourism has been promoting the rich cultural diversity of India whilst ensuring wider participation of the general public. The event kicked off on January 26 at Red Fort, Delhi as part of the Republic Day 2018 celebrations. Rashmi Verma, Secretary, Ministry of Tourism inaugurated the event. The highlights of the event include display of Republic Day parade tableaux, performances by the Armed Forces Bands, a multi-cuisine food court, craft mela, cultural performances from different regions of the country and photo exhibition by the Directorate of Advertising and Visual Publicity (DAVP). The cultural performances include choreographed tribal dances and music as well as performances by cultural troupes from different states. The food court has stalls set up by the states/UTs, National Association of Street Vendors of India (NASVI) showcasing street food from different regions as well as by the Institutes of Hotel Managements and ITDC. The Crafts Mela with 50 stalls showcases the diverse handicrafts of the country, arranged by the State Governments and Ministry of Textiles through the office of the Development Commissioner of Handicrafts.

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Revamped Incredible India website postponed till end of January 2018

The much awaited all-new Incredible India website, which was set to go live from December 25, 2017, will now be launched in the end of January 2018. This was informed by Rashmi Verma, Secretary-Tourism, Government of India. “We could have launched the website as planned because in terms of technology, the website is ready. However, we are currently sourcing more content and images to make the website a complete solution and thus, by the third week of January, we should be ready to launch it, she said. Verma underscored various initiatives undertaken by the Ministry of Tourism (MOT). MOT is shortlisting some iconic tourist sites to develop into world-class sites in collaboration with various other ministries like Transport, Environment, Culture and Aviation. Five destinations under the Buddhist circuit are being developed with basic amenities and connectivity in collaboration with Ministry of Transport. She further added that MOT has planned to develop Special Tourism Zone and a proposal has been extended to all the states.

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PATA India Chapter unanimously elects team for 2017-19

Rashmi Verma, Secretary, Ministry of Tourism, Government of India, will lead PATA India Chapter as its Chairperson for the term 2017-19. This was announced during the 47th Annual General Meeting of PATA India Chapter held at The Claridges, New Delhi on December 19. While SanJeet, Director, DDP Publications, was re-elected as the association’s Vice Chairman; J.S. Taneja, MD, Travel Spirit International, will continue to hold the post of Hon. Secretary, and the post of Hon. Treasurer has been re-assigned to Vikram Madhok, MD, Abercrombie & Kent. The association also elected its Executive Committee for the term 2017-19. Under the Active Government Category, Rashmi Verma and Suman Billa, Joint Secretary, Ministry of Tourism, Government of India will hold the post, while Ravneet Kaur, CMD, ITDC and Sanjiv Garg, Additional Member T&C, Ministry of Railways will be EC members under the Associate Government Category. Pankaj Srivastava, Director-Commercial, Air India, has been elected EC member under the International Carrier category. Under the Domestic Carrier category, Ragini Chopra, VP, Jet Airways and M.P. Mall, CMD, IRCTC have been elected. The four posts for Travel Agents/Tour Operators category have been given to Vikram Madhok, J.S. Taneja, Snirmol Ghosh, Director, Indo Asia Tours and Anoop Kanuga, Director, Bathija Travels. Under the Hotels/ Associate Hotels category, the three members are: Renu Basu, VP, Indian Hotels; Arjun Sharma, MD, Select Holiday Resorts; and Rohit Arora, GM, Apeejay Surendra Park Hotel. SanJeet will be an EC member under the Sustaining Member category.

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