Tag Archives: Saudi Arabia

Saudi Arabia’s Ministry of Tourism, in collaboration with the World Economic Forum (WEF), has launched the Beyond Tourism initiative — a global, multi-sector effort aimed at shaping the future of travel and tourism. Developed around ten core principles, the initiative underscores tourism’s vital role as a bridge between cultures, a driver of community empowerment, and a source of opportunity for future generations. Beyond Tourism seeks to establish a new framework for the industry, encouraging collaboration across governments, private sectors, and civil society to promote sustainable and inclusive growth. Positioned as part of the Kingdom’s ongoing efforts to contribute to global tourism leadership, the Beyond Tourism initiative aligns with broader goals to strengthen cross-cultural connections and ensure the long-term resilience of the sector.

Bullish on the fast-growing Indian aviation market, Saudi Arabia’s no-frills carrier flyadeal will start flights to Indian cities, including Mumbai, from the first quarter of 2026. Steven Greenway, CEO, said that India is one of the “most hyper-competitive markets” in the world and there is a need to have an “absolute, brutal focus on unit cost”.  We expect to cover metropolises like Mumbai and Delhi, as well as focus on secondary cities in India.