Tag Archives: Secretary Tourism

Kerala showcases new tourism products in Delhi

Kerala Tourism has showcased its array of new tourism offerings at a recent Partnership Meet held in in New Delhi. For art aficionados, the state endorses Fort Kochi and a pilgrimage to the Kochi Muziris Biennale. There is Muziris Heritage Project for history buffs looking to transport themselves to another era. Further, the Spice Route Project re-establishes Kerala’s maritime associations with the countries on Spice Route and revives their cultural, historical and archaeological exchanges between these countries. The state also exhibited its traditional dance forms and visual storytelling presentations. “Most foreign tourists flock to Kerala to experience its cultural heritage but what we are trying to showcase is the idea that our culture isn’t limited to performances on stage. It is ingrained in our way of life and the department is taking small but significant steps towards helping a traveller experience the richness of Kerala,” said Rani George, IAS, Secretary (Tourism), Govt of Kerala.

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Jharkhand Tourism holds roadshow in Delhi

Jharkhand Tourism Department recently organised a roadshow in Delhi that saw attendance from North India’s prominent travel and trade representatives. During the occasion, Jharkhand Tourism announced its plan to celebrate the inaugural edition of upcoming Jharkhand Travel Mart (JTM) to be held in Ranchi from March 23 to 25, 2018. Sanjeev Kumar Birsa, IAS, Director – Tourism, Govt. of Jharkhand, said, “We have a clear vision for the state, with various activities planned to make Jharkhand a tourist friendly destination. The state has a great potential to offer through tourism products and attractions such as wildlife, pilgrimage, heritage and leisure. JTM will help us to promote the state and the tourism products it has to offer to the domestic as well as the international traveller.” Jharkhand Tourism is also organising mega roadshows in various cities such as Mumbai, Kolkata, Bhubaneswar, Patna and Asansol. Dr. Manish Ranjan, IAS, Secretary – Tourism, Govt. of Jharkhand said, “Jharkhand will contribute immensely to the Indian Tourism portfolio with its diverse range of travel and tourism destinations. The event is an extension of our aggressive marketing approach to introduce more tourism destinations and attractions and reinforce the Jharkhand Tourism Brand among the media, buyers and stakeholders.” The event will seek support from all major national travel trade and hospitality associations in India.

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Ranchi to host Jharkhand Travel Mart 2018 on March 23

Jharkhand Tourism has announced the inaugural edition of Jharkhand Travel Mart to be held in Ranchi from March 23-25, 2018. Dr. Manish Ranjan, IAS, Secretary–Tourism, Govt. of Jharkhand, said, “Jharkhand will contribute immensely to the Indian tourism portfolio with its diverse range of travel and tourism destinations. The Jharkhand Travel Mart is an extension of our aggressive marketing approach to introduce more tourism destinations and attractions, and reinforce the Jharkhand Tourism brand among the media, buyers and stakeholders.” The event will seek support from all major national travel trade and hospitality association in India such as ‘Association of Domestic Tour Operators Association of India (ADTOI), Adventure Tour Operators Association of India (ATOAI), Travel Agents Association of India (TAAI), Indian Association of Tour Operators (IATO), Federation of Associations in Indian Tourism & Hospitality (FAITH), Hotel Association of Jharkhand, Travel Agents Association of Jharkhand, and Federation of Jharkhand Chamber of Commerce and Industries. Jharkhand Tourism has also scheduled B2B roadshows in key markets such as Kolkata, Mumbai, Delhi, Asansol, etc to promote the state and the inaugural edition of the mart. Source: UNI

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Revamped Incredible India website postponed till end of January 2018

The much awaited all-new Incredible India website, which was set to go live from December 25, 2017, will now be launched in the end of January 2018. This was informed by Rashmi Verma, Secretary-Tourism, Government of India. “We could have launched the website as planned because in terms of technology, the website is ready. However, we are currently sourcing more content and images to make the website a complete solution and thus, by the third week of January, we should be ready to launch it, she said. Verma underscored various initiatives undertaken by the Ministry of Tourism (MOT). MOT is shortlisting some iconic tourist sites to develop into world-class sites in collaboration with various other ministries like Transport, Environment, Culture and Aviation. Five destinations under the Buddhist circuit are being developed with basic amenities and connectivity in collaboration with Ministry of Transport. She further added that MOT has planned to develop Special Tourism Zone and a proposal has been extended to all the states.

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Incredible India revamped website to go live on Dec 25: WTM 2017

The India pavilion at the World Travel Market 2017, the leading global event for the travel industry, was abuzz with activities for the trade and consumers alike. Addressing a press conference, Rashmi Verma, Secretary-Tourism, Government of India, launched the all-new Incredible India website which will be going live from December 25.  At the three-day exhibition underway at the ExCeL-London from Nov 6-8, Incredible India showcased a lively celebration of spiritual tourism. The India stand laid special emphasis on the development and promotion of tourism for the North East States with an objective of showcasing the largely untapped tourism potential of the region. The Secretary highlighted the new initiatives for promoting tourism in India. “India Tourism has been going at a fast pace. We have jumped 25 positions as per World Tourism Forum, our ranking has improved from 65 to 40. In terms of international tourist growth in our country, last year it was 9.7 per cent as against the international trend of 3.5 per cent. This year so far it has been very encouraging and it has been at a high of 15.6 per cent. In terms of foreign receipts our growth has been commendable. The international growth has been 2 per cent, ours has been about 8.3 per cent (2016). The growth has been there but still there’s a long way to go.” Verma informed that recently India celebrated tourism fortnight with a focus on encouraging tourism. The MOT started campaigns called ‘Tourism for All’ and ‘Dekho Apna Desh’, focused on domestic tourists as well as NRIs, encouraging them to come to India not only to visit their relatives but also witness the diverse culture of the country. She pointed …

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Cruise tourism action plan in 4 months

The Ministry of Tourism in collaboration with Ministry of Shipping will prepare an action plan for development of cruise tourism in India. MOT intends to promote cruise shipping and tourism in a big way and will be an important element of the Incredible India 2.0 campaign. The Netherlands-based consultant Bermello Ajmali has prepared a report on cruise tourism in India, which has a low penetration rate in the sector. During the National Workshop on Cruise Tourism conducted by MOT and Ministry of Shipping, Nitin Gadkari, Minister for Road Transport, Highways and Shipping, Government of India, said, “The report prepared on cruise tourism by the foreign consultant will be discussed and the action plan will be ready in next 3-4 months. Next year is going to be very good for cruise tourism in India.” At present, India has a very small share in world cruise tourism market, as against 23 million passengers globally in 2016. Various stakeholders from the ministry of tourism, Shipping ministry, Bureau of Immigration, Central industrial Security Force (CISF), department of Revenue (Customs) and policy consultants etc. came together to discuss the nuances of the action plan to be put in place. Dr. Mahesh Sharma, Minister for Tourism, Government of India, said that cruise tourism will be a game changer for tourism sector as it helps in foreign exchange earnings as well as job creation. Rashmi Verma, Secretary-tourism, Government of India, informed that in 2013-14 only 103 cruise ships visited India which increased to 158 in 2016-17 and in 2013-14, 80,645 cruise passengers disembarked in India which grew to 191,725 passengers in 2016-17. She said, “This workshop is a landmark in promotion of cruise tourism in India and …

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PATA conducts 5th Update and Outlook Meeting with MOT & Air India

PATA India Chapter’s meeting with the Ministry of Tourism, Govt. of India and Air India discussed initiatives for the upcoming year and also highlighted the past year’s achievements. Vinod Zutshi, Secretary-Tourism, Govt. of India, was optimistic about tourism’s prospects for 2017 and shared, “We have been exceeding the global growth of tourism and have marked stuck to our target of 10 per cent growth on an average for this year. Not only have we seen a drastic increase in international tourist arrivals, the domestic sector is equally flourishing. From 30-40 per cent growth in 2015, we are expecting the domestic tourism growth to touch around 60-70 per cent.” Zutshi also mentioned that the 1363 helpline which was launched in mid November 2015, receives around 4000 queries per week, up from 1000 per week, and revealed that suggestions received from pre-budgetary sessions would help yield a favourable budget. Ashwani Lohani, CMD, Air India, stated that expansions and consolidation for the national carrier will go hand-in-hand, with plans to add atleast 13 new destinations afoot. “We will be launching a minimum of six new routes in 2017 and about six more in 2018. The whole idea is to add 100 new aircrafts by 2020 and to convert the existing fleet into a relatively newer one. “2017 will also focus on turning profits for Alliance Air along with the rapid expansion of Air India’s fleet and number of destinations,” he added.

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Task force for adventure tourism promotion & development

At the behest of Adventure Travel Operators Association of India (ATOAI), Vinod Zutshi, Secretary Tourism, Government of India, announced the formation of National Task Force on Adventure Tourism for the development and promotion of adventure tourism in India. The National Task Force will be chaired by the Secretary Tourism while the team will comprise Joint Secretary Tourism as the convener, Joint Secretaries of MHA, MEA, Ministry of Civil Aviation, MoEF, MOD, Ministry of Sports, Director- Indian Mountaineering Foundation, Principal- IISM, Gulmarg, Director – National Institute of Water Sports, Goa, President of ATOAI, Representative of ATOAI, secretaries of all states concerned with Adventure Tourism and Dy. Director General (Niche Tourism). The task force also aims to resolve the issues related to the segment which includes safety and security of adventure tourists, accessibility, products and promotion, among others. “Adventure travel is facing challenges on multiple fronts, across almost every region in India. Safety, accessibility, licensing and standards are the four pillars of any adventure travel destination and we have to deal with multiple ministries and offices to address these issues. The formation of the National Task Force on Adventure Travel will not only attempt to address these challenges, but at the same time, will be able to highlight our vast plethora of natural assets to international markets – which have till now been ignored,” said Akshay Kumar, President, ATOAI.  “It will allow the great geographical features of India and the adventure tourism opportunities there to become a focus for development and promotion throughout the global markets. This in turn will make the field grow tremendously in revenues, helping Indian tourism to potentially double the number of international tourist arrivals in India,” said …

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Tourism Minister inaugurates India pavilion at WTM London

Dr. Mahesh Sharma, Minister of Tourism and Culture (I/C), Government of India, inaugurated the Incredible India pavilion at World Travel Market London 2016, along with Vinod Zutshi, Secretary-Tourism, Government of India, and Ashok Chandra Panda, Minister of State for Tourism & Culture, Government of Odisha. Dr. Sharma also launched the official website of Incredible India Global Tourism Mart, scheduled from Feb 1-4, 2017, in New Delhi. India is also looking to reposition its tourism offer. During the press conference organised by India Tourism at WTM, Vinod Zutshi, Secretary, Ministry of Tourism India, said that his government was prioritising tourism by investing in the public infrastructure in order to facilitate specific tourism investments from the private sector. Some key areas which India Tourism will focus on include India’s luxury portfolio stretching from the royal fortresses to Goa and Kerala offering ‘barefoot’ luxury. MOT has also identified cruise tourism and MICE as two niche products available in India for 2017, said Zutshi. The e-Tourist Visa scheme which was introduced to 113 countries globally in August 2015 will be further promoted by India Tourism as a major incentive for travel in 2017. The Ministry is hopeful that the lesser-known but stunning regions off the beaten track will be the next port of call for travellers who have enjoyed the Golden Triangle. For India Tourism UK, North East Indian region will be in special focus and be greatly promoted. India’s long-standing relations with the UK will be focus of much festivity in 2017, the year that marks the 70th anniversary of Independence. Plans will be announced later in 2016 but are set to witness some famous British faces who are known for their love of …

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