Tag Archives: Switzerland

Switzerland Tourism will conduct a webinar focusing on Jungfrau Railways. Jungfrau Railways provides travellers with access to popular excursions such as Jungfraujoch – Top of Europe, Grindelwald-First – Top of Adventure, Harder Kulm – Top of Interlaken and Schynige Platte – Top of Swiss Tradition. The brand new Eiger Express tricable gondola further enhances the travel experience and enables visitors to ascend up to Jungfraujoch, 47 minutes faster! The webinar provides the latest information, news and updates from Jungfrau Railways. To register, contact jaspreet.kaur@ddppl.com or9650196532.  

Switzerland’s natural landscape and scenery makes it an ideal destination for a self-drive experience. The Grand Tour of Switzerland is the ultimate scenic driving route which enables travellers to travel across Switzerland and their own pace. This 1,600-kilometer journey of discovery leads through four language regions, five mountain passes, eleven UNESCO World Heritage Sites, two biospheres and along 22 lakes. Travellers get the opportunity to discover the popular attractions, and some hidden gems too! Today at 3 pm IST, Switzerland Tourism will conduct an exclusive webinar for the travel trade highlighting the self-drive experience in Switzerland. To register, contact jaspreet.kaur@ddppl.com or 9650196532.

Deep Knowledge Group recently completed a study assessing the Covid-19 condition in 200 countries. Switzerland has been ranked as the safest country in the world, with a total score of 752 points against all 130 parameters under categories of quarantine efficiency, healthcare readiness, risk management among others. Germany emerged as a close second with 749 points. Even though Switzerland was very close to major epicentres of initial COVID-19 spread in Europe, the country has managed to control the virus.  Despite experiencing significant volumes of infection spread and mortality at the early stages of the pandemic, the rates of mortality and new cases now, continue to decline.

Switzerland, currently being regarded as one of the safest countries to travel to, has announced the opening of tourism businesses with cautious optimism. In light of the same, BLS Navigation, that owns and operates boats on Lake Thun and Lake Brienz in the famous Interlaken region of Switzerland, has announced selective resumption of operations for tourists. Represented and promoted by AccessIndiaReps in the Indian market, BLS Lake Cruises in Interlaken have become a favourite for Indians in the past few years. “All boat journeys here are included in the Swiss Travel System Pass free of cost for individual travellers, and we offer great prices for groups,” says Ashish Saran, Founder & CEO, AccessIndiaReps. Kaspar Stettler, Head of Sales, BLS Navigation, adds, “We are happy to resume our Interlaken Lake Cruise operations with necessary precautions and are operating our boats from various locations popular with tourists and local visitors, including restaurant services on the boats. We are positive that cross-border travel will open up from other parts of Europe and the world, and we resume full services soon. We love Indian tourists and have been seeing good numbers in the past years and are extremely hopeful that the Indian market will recover soon and we will see our Indian friends again.”

Switzerland Tourism invites members of India’s travel trade to participate in its exclusive webinar series. The webinar series aims to educate the trade about one of the most popular travel destination for Indian travellers – Switzerland. The upcoming webinar on 5th Mar 2020 at 3:00 pm will highlight the summer attractions in Lucerne. Lucerne is a city in Central Switzerland situated on Lake Lucerne and surrounded by mountains. It is a popular destination for travellers and has numerous attractions and accommodation options in and around it. Viewers get a chance to learn about the various offerings in Lucerne in the summer months so that they can plan their clients’ itineraries accordingly. Travel partners who attend all the webinars also stand a chance of winning a trip to Switzerland. Those who are interested in participating can get in touch with  Jaspreet Kaur for further information either via email, jaspreet.kaur@ddppl.com  or call  9650196532.

Switzerland witnessed a 23.4 per cent increase in the overnights spent by Indians in Switzerland in 2017. Indian tourists are increasingly looking at Switzerland as a travel destination because of the plethora of options it offers to each traveller. In order to showcase these diverse options, Switzerland Tourism has taken its multiple offerings across Mumbai, Pune, Kolkata and Delhi through its recently-concluded annual roadshow. Switzerland’s increasing number of Indian overnights can be attributed to Bollywood actor Ranveer Singh coming on board as the brand ambassador. “This year has also been a very exciting one for Switzerland Tourism with Ranveer Singh continuing as our brand ambassador. He has showcased Switzerland in a very attractive and diverse light, be it adventure, sports, culture, food, new destinations or experiences. Each year, we see a growing interest among Indian travellers but 2017, thanks to Ranveer, the overnights have been extremely high. Our numbers this year are also encouraging – we are up 10 per cent in hotel overnights in the period January to August 2018 as compared to the same period last year. Besides this campaign, we also continue our travel trade campaigns – with regular webinars, training sessions in tier two and tier three cities as well our new e-learning modules on the Switzerland Travel Academy,” said Claudio Zemp, Director–India, Switzerland Tourism. The roadshows in all the four cities had a B2B session where Indian travel agents met and discussed business prospects and ideas with the Swiss delegation.

Switzerland Tourism and the Swiss Travel System have together launched a special ‘Ranveer on Tour’ train dedicated to Ranveer Singh to honour the actor’s contribution towards the increasing popularity of the country as the preferred destination of Indian tourists. The train’s maiden journey was inaugurated by the official brand ambassador of Switzerland Tourism. Also present at the inauguration were Martin Nydegger, CEO Switzerland Tourism and Maurus Lauber CEO Swiss Travel System. Post the inauguration, Singh took a commemorative ride on the train while interacting with the passengers and signed a few postcards. Nydegger said at the inauguration, “The Indian market is fundamentally important for Switzerland Tourism. In 2017, activities to promote Switzerland in India have resulted in a strong increase of 23.4 per cent in overnights. Our campaign with Ranveer Singh as our Brand Ambassador has powerfully contributed to this recent success: Switzerland has become increasingly famous as an adventurous and fun destination for younger Indian visitors.” Lauber added, “ Indians are extremely important for the Swiss Travel system and the number of Indian travellers using the Swiss Travel Pass has doubled since 2013. We are very proud that the Golden Pass Panoramic train is named after Ranveer Singh and we hope this inspires more Indians to travel on this premium route on the Grand train tour of Switzerland.”

Actor Ranveer Singh as Switzerland’s ambassador in India, has managed to drive a 25 per cent growth rate in overnights in the Alpine nation. Martin Nydegger, the newly appointed CEO of Switzerland Tourism, says, “We couldn’t be luckier to have Ranveer Singh as our country ambassador. He has really boosted the image of Switzerland in terms of tourism to make it younger, fresher, exciting and active. This is exactly how we want to position Switzerland in future to place it as the most desirable outdoor destination and he is helping us in doing just that.” “We are very happy to extend and continue with Ranveer Singh in 2018 and we are very much looking forward to that. We would always welcome all the production companies, stars and all the whole of Bollywood industry to continue shooting in Switzerland,” Nydegger added.    

Switzerland Tourism, in an effort to catalyse tourism development across India, has introduced several new attractions, experiences and activities for both popular and lesser known destinations in Switzerland. The recently conducted annual roadshow in India across cities of Mumbai, Hyderabad, Ahmedabad, Chennai and Delhi witnessed over 900 participants from the travel and tourism trade industry. A special B2B session was held in each city allowing the Indian travel agents to meet and discusses business prospects with the Swiss delegations. Claudio Zemp, Director – India, Switzerland Tourism, said, “This year has been a remarkable year for Switzerland Tourism with Ranveer Singh coming on board and promoting the destination with his charm, unmatched energy and fun personality which thoroughly matches the image Switzerland Tourism wanted to portray. In terms of growth from India, we had a fantastic year with a year to date growth of 25.1 per cent more overnights. We are thankful to our partners for their continued support and we hope that we welcome more tourists for the upcoming season.” Ritu Sharma, Deputy Director, Switzerland Tourism, India, says, “In the past few years, Switzerland tourism has upped the ante to attract more tourists from India. Apart from the key metros, we are also penetrating into Tier I & II cities by conducting training sessions in these markets to ensure that the travel trade is well equipped to answer queries relating to our offerings.” ­­­­­­

The World Tourism Organisation (UNWTO) has launched a travellers’ competition ahead of World Tourism Day in order to promote responsible travel. The initiative is part of the ‘Travel.Enjoy.Respect’ campaign taking place within the International Year of Sustainable Tourism for Development 2017. The winner of the competition will be awarded a one-month trip across the world visiting sustainable tourism initiatives. The winner’s across the world journey will be supported by Explore WorldWide, an adventure travel group offering a wide range of activities and experiences with a commitment to responsible travel. Destinations including Colombia, Germany, Mexico, Ras al-Khaimah and the Léman region in Switzerland have offered to host the winner and help them discover responsible and sustainable tourism practices. “Every action counts and travellers have a strong role to play in building a more sustainable tourism sector. Imagine the impact of one small action multiplied by millions,” said Taleb Rifai, Secretary-General of UNWTO. “We want to inspire all travellers to be the change they want to see in the world.”